Jollibee ramps up Tim Ho Wan expansion in Hong Kong

Tim Ho Wan, Jollibee Group’s flagship brand for Chinese cuisine, has expanded its footprint in Hong Kong to 10 locations after opening its newest restaurant at Mikiki Mall in Kowloon.

The latest opening doubled the brand’s store count in the city from a year ago.

The fast-food giant said all Tim Ho Wan stores in Hong Kong were profitable, with new branches delivering targeted payback in under two years, highlighting a scalable food retailing model.

The company said the Hong Kong rollout has been supported by stronger financial performance across markets.

In the third quarter of 2025, Tim Ho Wan’s system-wide sales increased 5.2 percent compared with the first half of the year, as growth initiatives gained traction.

Company-operated markets posted improved sales momentum during the period, led by Hong Kong, which grew 2 percent, as well as Singapore at 7 percent and China at 3 percent.

Franchised stores also saw stronger performance, with third-quarter sales rising 6.5 percent versus the first half, driven by double-digit growth in the Philippines and Taiwan.

Tim Ho Wan said Hong Kong remained its benchmark market, where operating disciplines were refined before being replicated across both company-operated and franchised territories.

“Hong Kong is where Tim Ho Wan began and where our standards are set and proven,” Tim Ho Wan CEO Sheng Lee said.

“Across all stores, we focus on Cantonese craftsmanship, taste and quality, supported by a stronger operational discipline that ensures authentic flavors are delivered consistently. Those fundamentals give us the confidence to grow while staying true to what defines Tim Ho Wan,” Lee said.

He also said Tim Ho Wan was contributing to Jollibee Group’s goal of becoming one of the world’s top five restaurant brands.

Since joining the Jollibee Group in 2021, the brand has strengthened its operational systems, including tighter standard operating procedures. It has also stepped up store audits and continued investment in chef capability and quality controls.

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Tim Ho Wan also reported improvements in guest experience, with Google ratings in Hong Kong and Singapore averaging 4.7 out of 5 over the past 90 days. All company-operated markets across Hong Kong, Singapore, China and the United States are now trending at 4.0 and above.

Now with 85 stores across 11 markets globally, Jollibee Group said Tim Ho Wan was a key pillar of its Chinese cuisine platform and international growth agenda.

“Tim Ho Wan reflects our group’s purpose of delivering superior taste and joyful dining experiences to more people. It shows how culinary heritage can be scaled successfully when supported by disciplined systems,” JFC International CEO and global chief financial and risk officer Richard Shin said.

“With a profitable Hong Kong network as the foundation, we are optimistic that Tim Ho Wan is well-positioned to expand to more markets worldwide, as it works toward becoming the first truly global dim sum brand,” Shin added.

The brand recently opened its first company-operated store in North America in Irvine, California. It plans to open 20 more US locations by 2028 as it works toward becoming a global dim sum brand.