Personalized scent pitched as ‘accessible luxury’
His entrepreneurial journey began at age 17, when he ventured into a small food cart business.
Ramon Natcher’s ambition soon took him abroad to Dubai, where he worked and later explored the jewelry industry.
The economic downturn in 2018 led him back to the Philippines, where he opened several restaurants. However, the pandemic forced him to close those ventures.
It was during this challenging time that his path toward Trinoxteride began. As the family’s breadwinner, Ramon faced financial strain that eventually took a toll on his health, leading to alopecia or hair loss.
He began researching hair growth treatments and, seeing the dearth of effective yet affordable options, he created Trinoxteride. Together with his best friend, he set up a manufacturing facility in Valenzuela.
Natcher has since then became a self-styled hair and scalp specialist, as well as a digital content creator. He has brought his hair care products to new markets outside the Philippines, particularly the Middle East and Europe.
Ramon says that for him, it’s not just about selling a product. It’s about giving people back their confidence.
New venture
Now, Ramon is expanding the portfolio of his personal care company Trinoxteride Philippines beyond hair care and into the world of fragrance.
His newest venture is Ramon Éxito, which bottles refined notes of citrus, warm amber and rare woods into fragrance that is meant to be an “accessible luxury.”
“We’re positioning Ramon Éxito Perfume in the mid-range. The idea is to make it an affordable luxury—something that feels premium without being out of reach,” Natcher says.
Prices range from P1,299 to P1,599. “So it’s not too expensive but definitely not cheap either,” he notes.
“It’s also perfect for those looking for meaningful gifts, especially when they’re unsure what to give but want something unique, personalized and memorable,” he says. “It feels exclusive in experience but still attainable in price.”
Highly personalized
For Natcher, what makes his new fragrance line different is the level of personalization.
“You can fully customize it; add a photo, put your name, or even include a short dedication on the label,” he says.
“It’s designed not just as a fragrance, but as a unique and personal gift. That’s something you don’t usually get from other brands in the same category.”
To date, the products are sold online through Shopee, Lazada and TikTok Shop. For Natcher, these platforms let his company reach the middle-class market directly “while keeping pricing fair and ensuring authenticity.”
“But we’re also gearing up to go offline soon, partnering with lifestyle stores, salons and select retail outlets, so we can reach customers who prefer to shop in person,” he adds.
For this entrepreneur, Ramon Éxito is more than just a product launch. It is a reflection of his belief that success is multisensory.
“Fragrance is deeply personal. It is an extension of who you are and the legacy you want to leave behind,” he explains.
With Trinoxteride, he gave people back their confidence. With Ramon Éxito, he says he’s “redefining what success can truly smell like.”
