PH car sales hit new record in 2025
Vehicle sales in the Philippines reached a new record high in 2025, topping the previous year’s figures despite a slowdown in the second half of the year, though the industry fell short of its 500,000-unit target.
A total of 491,395 units were sold last year, up 3.7 percent from 473,842 units recorded in 2024, according to joint data released by the Chamber of Automotive Manufacturers of the Philippines, Inc. (Campi) and Truck Manufacturers Association.
The turnout was buoyed by a strong year-end performance, with December posting 47,371 units, the highest monthly sales since 2017.
“We attribute last year’s achievement to the aggressive promotional campaigns and the new product introductions from the various car brands which expanded consumer options especially in electrified and commercial vehicle segments,” said Jose Maria Atienza, a Toyota executive and Campi’s incoming president.
Still, the turnout fell short of the 500,000-unit goal set under outgoing Campi president Rommel Gutierrez, which was also missed in 2024.
Campi cited an “overall unfavorable market environment” in the latter half of 2025, including the reimposition of an excise tax on pick-up trucks and the impact of natural disasters.
Gutierrez had said the Philippine industry may grow by around 5 percent in 2026.
Breakdown
Traditional fuel-powered cars still made up the bulk of vehicle sales at 463,646, accounting for 94.35 percent of total vehicle sales. Electric vehicles (EV) totaled 32,489 units, representing 6.61 percent of the market.
Among conventional vehicles, commercial cars led with 370,722 units, followed by light commercial vehicles at 271,630, passenger cars at 92,924 and Asian utility vehicles and multipurpose vehicles at 87,731.
Passenger cars saw the largest decline, down 23.1 percent from 120,770 in 2024. Medium-duty trucks also fell 7.1 percent, while other segments saw gains.
Hybrid vehicles dominated the EV market with 25,737 units, or 79.22 percent of the market. It was followed by battery EVs at 4,613 units and plug-in hybrid vehicles at 2,139 units.
Toyota Motor Philippines Corp. led the market, capturing nearly half of all sales with 229,447 units in 2025.
At a distant No. 2 was Mitsubishi Motors Philippines Corp. with an 18.72-percent market share, followed by Suzuki Phils. Inc. (4.74 percent), Ford Motor Philippines Inc. (4.70 percent) and Nissan Philippines Inc. (4.44 percent).
Toyota also led hybrid EV sales with 19,596 units. Tesla Motors Philippines Inc. topped battery EV sales with 2,424 units, while Jetour Auto Phil. Inc. led plug-in hybrid EV sales at 993 units.
The sales data come amid industry uncertainty, following the initial termination of funding for the government’s auto incentives program.
While the Comprehensive Automotive Resurgence Strategy program has been promised funding, the Revitalizing the Automotive Industry for Competitiveness Enhancement program is still awaiting a budget solution.
