PH digital economy to reach $36B

The Philippine digital economy is projected to expand by 16 percent to reach $36 billion in gross merchandise value this 2025, according to the latest e-Conomy SEA report by Google, Temasek and Bain & Co.

This marks a softer expansion compared with the 18-percent increase in 2024. Still, it is one of the fastest growth rates in Southeast Asia, leading the region in transport and food delivery, which surged 20 percent, and matching regional highs of 16 percent in online media.

The country also recorded the second-fastest growth in digital payments at 20 percent, behind Indonesia.

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“This momentum is not a temporary spike; it’s a sustained, systemic transformation—a convergence of innovative platforms, a tech-positive regulatory environment, and our uniquely AI (artificial intelligence)-curious Filipino consumers with real spending power,” said Prep Palacios, country manager at Google Philippines.