Robinsons Retail shuttering No Brand stores by June 2026
Robinsons Retail Holdings Inc. (RRHI) said it will close all its No Brand standalone stores in the Philippines, marking its exit from the South Korean discount retail concept.
In a disclosure on Wednesday, the Gokongwei-led retailer said it would gradually wind down operations of its 11 No Brand stores by the end of this semester.
The move is part of RRHI’s broader strategy to streamline its portfolio and focus on formats that deliver “strong and sustainable returns,” the company said.
No Brand entered the Philippine market in 2019 through a master franchise agreement with South Korea’s Emart, which owns the label.
RRHI had operated dedicated No Brand stores nationwide under this arrangement, positioning the brand as a value-focused retail offering.
Despite the closure, the company said the impact on its financial performance would not be material.
No Brand contributes only about 0.2 percent of RRHI’s annual net sales and represents a minimal portion of its total assets.
The 11 stores are also small relative to RRHI’s broader footprint of over 2,700 company-owned stores and more than 2,100 franchised outlets.
Its network includes major formats such as Robinsons Supermarket, Robinsons Easymart, The Marketplace, Shopwise and Uncle John’s convenience stores.
RRHI president and CEO Stanley Co said the decision reflects evolving consumer preferences and changing shopping behavior across retail formats.
“Our focus remains on meeting customer needs by providing relevant assortments in the most appropriate formats. We thank Emart for the partnership over the past several years,” Co said.
The exit underscores a recalibration of RRHI’s portfolio as competition intensifies and consumer demand shifts toward more resilient retail segments.
