Rockwell bets on premium segment for growth

Rockwell Land Corp. is betting on the strength of the high-end market to propel its growth this year. The segment is expected to offset the weakness of the middle-income segment in Metro Manila.

Davy Tan on Wednesday said they would continue to expand their footprint across the country, especially outside Metro Manila. Tan is executive vice president for business development at Rockwell Land.

The company’s pipeline projects include Aruga Residences in Mactan, Cebu, which is set to open within the third quarter.

“Our land bank of over 500 hectares allows us to expand our residential, retail and office portfolio,” Tan said during their annual stockholders meeting.

In the first quarter, the Lopez-led developer’s earnings rose by 5 percent to P773 million. This was thanks to gains from its high-end residential projects.

Revenues jumped by 15 percent to P4.45 billion. The residential development business accounted for 77 percent of the total top line.

Rockwell Land likewise benefited from its newly launched horizontal projects. These include The Samanean at Paradise Farms, its first development in Bulacan province.

The 100-hectare project will have 182 housing units, each priced from P7 million to P13.4 million.

At the same time, Rockwell Center Makati Edades West contributed 20 percent to the total first-quarter reservation sales. This is one of the company’s high-end condominium developments.

“These results strengthen the continued demand for premium residential developments, and the resilience of the luxury segment in the real estate industry,” Rockwell Land said in a statement.

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Cebu and Batangas

Apart from the upcoming Aruga project, Rockwell Land will also expand its IPI Center Done Rockwell mixed-use property in Cebu City. This follows its acquisition of an adjacent 7,500-square-meter property.

The developer launched the first phase of its Lauan Ridges project in Batangas province in February. More than 50 percent of units have been sold year-to-date.

“For the second half of 2025, our brand will still evolve as we launch new projects,” Rockwell Land chair and CEO Nestor Padilla said. However, he did not disclose the value of their upcoming projects.

Data from real estate broker Colliers Philippines show that in 2024, the lower to upper middle income segments accounted for 55 percent of unsold inventory in Metro Manila. These are those worth P3.6 million to P11.99 million per unit.

Units in the upscale and luxury segments, or those worth P12 million and above, accounted for only 5 percent.