Selecta joins ICEGEX 2025 as official sponsor – Uniting the frozen dessert industry under one roof
Selecta has officially signed on as a major sponsor of the 1st International Ice Cream & Gelato Expo (ICEGEX) 2025 happening on October 24-26, 2025 at the World Trade Center Metro Manila, marking a pivotal moment for the Philippine frozen dessert industry.
This landmark partnership is built on a shared vision: to strengthen and elevate the local ice cream sector, foster innovation, and bring together the country’s most influential players in one collaborative space. By aligning with ICEGEX, Selecta takes an active role in shaping a future where the Philippine frozen dessert industry can stand proudly alongside—and compete head-to-head with— neighbors in the global market.
ICEGEX 2025 is more than just an expo—it’s a movement. For the first time, key industry leaders, innovators, and artisans will converge to share insights, explore trends, and unlock new opportunities for growth. With Selecta’s support, this event will ignite stronger partnerships, encourage knowledge exchange, and inspire groundbreaking products that will define the next era of frozen desserts in the Philippines.
The Memorandum of Agreement (MOA) signing took place at the Selecta Plant in Metro Manila, sealing this exciting collaboration. Present at the signing were (L-R): Ms. Aprille Robles, Project Director of ICEGEX 2025; Mr. Kenneth Sagum, Head of Corporate Affairs for Unilever RFM Ice Cream Inc; Ms. Cecile Orpilla, Head of R&D for, Unilever RFM Ice Cream Inc; Mr. John Marcelo, President of Haliburton International Events Corp – ICEGEX Event Organizer; and Ms. Mayose Gozon-Bautista, President of Cut Unlimited Inc – ICEGEX Exhibition Manager.
In partnership with Selecta, this milestone sets the stage for the Philippines to emerge as a true powerhouse in the world of ice cream and gelato.
For inquiries regarding ICEGEX 2025, feel free to reach out to Cut Unlimited, Inc. – Exhibition Manager at (02) 8363 5192 | (02) 8363 4900 or email info@eventsbycut.com.
