TikTok Shop weeds out 70M noncompliant products
E-commerce platform TikTok Shop rejected more than 70 million noncompliant product listings worldwide in the first half of 2025, according to its latest Global Safety Report.
The figure covers items that had been blocked before they went live on the platform.
From January to June, TikTok Shop also removed more than 200,000 prohibited or restricted products that had already been posted online. It also deactivated over 700,000 seller accounts for policy violations.
E-commerce features were blocked for over 2 million users for failing to comply with platform standards.
TikTok Shop said these enforcement actions were supported by seller verification, age checks and product compliance reviews to prevent unsafe or counterfeit goods from reaching consumers.
Yves Gonzalez, head of public policy for the Philippines at TikTok Shop, said the figure reflected the commitment of this platform to consumer protection.
“Our Safety Report demonstrates our continued investment in tools, technologies and policies that protect our community, and reflects our dedication to building a platform where Filipino sellers and buyers can confidently thrive,” Gonzales said.
Local efforts
In the Philippines, the platform cited its TikTok Shop Smart campaign, which aims to educate users on identifying trusted sellers, evaluating product descriptions and reviews and avoiding scams.
TikTok Shop said it was also working with the Department of Trade and Industry and the Intellectual Property Office of the Philippines (IPOPHL) to ensure online safety standards.
IPOPHL acting Director General Nathaniel Arevalo earlier said that while counterfeit goods still accounted for majority of seizures, online takedowns were on the rise.
Determining the full volume of noncompliant products online, he said, remained a challenge.
“What we can only do in the crackdown on e-commerce is to take the listings down so they won’t proliferate. But, the incidence (of online takedowns) is on the rise (translated from Filipino),” Arevalo said.
Trade Secretary Cristina Roque has also described e-commerce as a problematic sector and vowed strict enforcement to protect consumers.
“We’re strict already, but we need to be extra, extra strict,” she said in an earlier interview with reporters.”
