Vehicle sales slid 8.7% in November 2025
A sharp drop in passenger car purchases weighed down vehicle sales in November, as the automotive industry races to meet its 500,000-unit sales target for 2025.
Joint data released by the Chamber of Automotive Manufacturers of the Philippines Inc. (Campi) and the Truck Manufacturers Association (TMA) on Thursday showed total sales of 37,352 units in November.
This was down 6.7 percent from 40,014 units sold in October and 8.7 percent lower than the 40,898 units sold in November 2024.
Campi said the November reading reflects “steady market participation as brands continued to roll out new models and year-end promotions,” adding, “The industry remains optimistic as manufacturers prepare for the traditional surge in consumer activity during the final month of the year.”
From January to November, Campi and TMA reported combined sales of 420,776 fuel-powered vehicles, 1 percent lower than 425,208 units sold in the same period last year.
Commercial vehicles continued to account for the bulk of sales with 335,859 units sold from January to November, followed by light commercial vehicles at 246,959 units.
Passenger vehicles posted the steepest decline among all car types, with sales dropping 23.3 percent as of end-November to 84,917 units from 110,645 units in the same period last year.
Top brands
Toyota Motor Philippines Corp. remained in the driver’s seat among industry players, selling 205,552 units from January to November, up 3.9 percent year on year. The brand cornered 48.85 percent of the market.
At a distant No. 2 is Mitsubishi Motors Philippines Corp. with 79,252 units sold during the period, down 2.6 percent from 81,401 units last year.
Ford Motor Company Phils. Inc. placed third with 20,007 units sold, followed by Suzuki Phils. Inc. with 19,982 units and Nissan Philippines Inc. with 19,225 units.
EVs and hybrids
Sales of electric vehicles totaled 28,102 units from January to November, mostly hybrid electric vehicles. These accounted for 6.68 percent of total vehicle sales during the period.
Sales of plug-in hybrid electric vehicles surged to 869 units in November from 275 units in October, while sales of battery electric vehicles rose to 320 units from 284 units. Hybrid electric vehicle sales slipped 13 percent to 2,648 units from 3,044 units over the same period.
500k target
Campi president Rommel Gutierrez earlier said the industry remains on track to meet its 500,000-unit sales target for 2025. He even expressed optimism that sales will top that goal in 2026, projecting a 6-percent increase next year.
“Campi remains confident in the industry’s upward trajectory as manufacturers continue to expand their product offerings, enhance supply availability, and support the country’s transition toward sustainable mobility,” the chamber said on Thursday.
But even after combining fuel-powered and electric vehicle sales, dealers would still need to sell 51,122 units in December alone to hit the 2025 target. By comparison, vehicle sales in December 2024 reached just 42,0444 units.
Total vehicle sales in 2024 reached a record high of 467,252 units.
