Jose Parreño Jr.

Chief Operating Officer, Discovery Hospitality Corp.;
President, Discovery World Corp.

The best thing that happened to Discovery Hospitality in 2024 was seeing the transformative achievements we reached together.

One of the highlights was rebranding two of our flagship resorts—Discovery Boracay and Discovery Coron—under the Discovery Resorts brand, allowing us to expand our target market and elevate the guest experience.

We also celebrated incredible recognition, with Discovery Hospitality Corp. being named the Leading Hospitality Brand in the Philippines for the second year in a row at the World Business Outlook Awards and Discovery Primea being honored as Asia’s Leading Business Hotel at the World Travel Awards.

Beyond these milestones, we strengthened our commitment to meaningful programs that benefit the communities we serve and continued to innovate and enhance the experiences we provide.

But the most rewarding thing was being able to get our leaders together to work on our shared goal for the future and encourage collaboration and growth.

My thoughts are now turned to 2025, and I’m excited about the new stories we will begin that year.

The groundbreaking of Kip&Kin Siargao is something to watch out for. This new brand speaks to a new target market and proves our commitment to shaping the future of hospitality.

This year is full of chances, and I’m thrilled to seize them in order to make an even bigger difference, build brands that inspire and establish a legacy that we can all be proud of.