Rolando Hortaleza

Chair and CEO
Hortaleza Corp.

2024 was a big year—getting that noncompete lifted in personal care was huge. It had been holding us back for years, but now we’re free to really innovate and go after some serious market share.

We spent the year getting ready—deep dives into market research, fine-tuning our products, and building some key partnerships.

The team’s fired up and ready to compete; we’ve got some game-changing products in the pipeline.

We’re really excited about 2025 and our reentry into personal care. Our launch plan is solid, and we’re confident our products will resonate.

Plus, we’re expanding our reach—get ready for some serious growth.