Filipino values showcased in ‘Dapat Ganito, Kapuso’

Steadfast in its mission to celebrate and uphold Filipino beliefs, traditions and values, GMA Network proudly launches its new advocacy campaign, “Dapat Ganito, Kapuso.”

“Dapat Ganito, Kapuso” aims to inspire Filipinos to be proud of their rich cultural heritage, which emphasizes strong family ties, respect for elders, faith and compassion, resilience, and the “Bayanihan” spirit.

The campaign features seven captivating short stories, each highlighting a core Filipino value: maka-Diyos, mapagmahal sa pamilya, maabilidad, masayahin, malikhain, mapagmalasakit sa kapwa, and makabayan.

These stories not only aim to instill pride in our cultural roots, but also promise to entertain viewers with performances by GMA Sparkle Artist Center talents.

Through relatable and compelling storytelling, and supported by the latest online and digital platforms, audiences can now easily access and enjoy the inspiring stories of “Dapat Ganito, Kapuso.” This campaign is part of the exciting lineup leading to GMA’s 75th anniversary next year, which includes the recently launched new GMA Network Station ID, “Isa sa Puso ng Pilipino.”

Watch the short stories across GMA, GTV, Pinoy Hits, Heart of Asia, I Heart Movies and on the Kapuso Network’s official digital platforms. Netizens can also view them for free on the GMA Network YouTube channel.