Award-winning SG sausage line now in PH
Delicato was debuted by FairPrice Group (FPG), Singapore’s largest grocery retailer, in 2021, through FPG’s Own Brands business. The brand has since grown to encompass many retail pack gourmet products, anchored by its range of sausages.
Grace Cukingnan-Chua, CEO of Own Brands and Food Solutions at FairPrice Group, said that the launch of Delicato in the Philippines is part of FPG’s commitment to bringing the best of Singapore overseas.
Delicato sausages are popular with customers in Singapore for both their variety of flavors and meaty texture. Curated by a team of meat specialists, the sausages are made with premium quality meat, resulting in a firmer bite that retains juiciness. Delicato aims to help customers elevate their dining experiences by adding a gourmet touch to their meals.
Since its launch in Singapore, Delicato has received industry-wide recognition at the prestigious FMCG Asia Awards 2022, winning the Product Launch of the Year and Designed in Singapore awards.
Delicato is bringing five of its popular flavors to the Philippines: Truffle Cheese Pork Sausage, Cheddar Bratwurst Pork Sausage, Hot & Spicy Pork Sausage, Smoked Bratwurst Pork Sausage and Mixed Herbs & Spices Pork Sausage.
They are now available nationwide across 100 major grocery store outlets, including S&R, SM, Unimart, Landmark, Makati Supermarket, AllDays, and Royal Duty Free.