Filipino design makes a bold entrance at NY Fashion Week
Gone are the days when Philippine textiles and weaves were solely reserved for formal occasions and cultural celebrations. Filipino designers today have constantly been pushing the envelope, reimagining the myriad ways and situations wherein we can proudly wear our culture.
Pinas Sadya, a homegrown Filipino brand, has recently debuted at New York Fashion Week, showcasing not just our local patterns and textiles, but also bringing to the international runway the creative energy that runs through the Philippine fashion industry today.
Bold patterns in blocked colors and flowing layers, Pinas Sadya’s presentation highlights the “radiant, confident, and playful” essence of the Filipina of today. The campaign, called “Kabogera with a Purpose,” featured Maymay Entrata’s “Amakabogera” as its anthem on the runway.
“You are born to shine, to stand out, and to achieve your best,” says Pinas Sadya founder Skeeter Labastilla-Turgut. “This collection is meant to accompany you at different parts of your journey, as you discover, fulfill, and share your purpose.”
“There’s a growing global appetite for Philippine-made, thoughtfully designed products. The response we received confirmed that Filipino creativity resonates internationally while staying true to its roots,” notes Valerie Fischer, co-founder and general manager of Pinas Sadya.
Fischer adds, “It has been very exciting to see our audience engage with the collection and connect with the stories behind the pieces. The enthusiasm and feedback reinforced the potential for Filipino brands on a global scale.”
The New York Fashion Week presentation also featured work by partner designers and creatives. Accessories by Filipino artist and designer Farah Abu accompanied the Pinas Sadya pieces, adding depth, cohesion, and personality to the looks.
Following their fashion week appearance, Pinas Sadya will join other Filipino brands in a special cultural expo also happening in New York: Yaman 2025, which is set to take place from Oct. 31 to Nov. 2 at Marriot Marquis, Times Square, New York.
