Filipinos are the big winners in BingoPlus’ customer-centric strategy

Entertainment platform BingoPlus combines tailor-fit leisure experience, top-notch cybersecurity, and exclusive VIP privileges for its Filipino user base.

What started as a pandemic effort to digitize beloved Filipino games bingo, tongits, poker, and various other carnival games, BingoPlus, is now winning everyone big in more ways than one. Combining customized user experience with up-to-date cybersecurity and exclusive VIP rewards, the entertainment platform is poised to revolutionize a Filipino pastime into a booming industry that puts users first.

The MUPH queens lined up for a shot during VIP Club exclusive dinner

“BingoPlus centers itself around what can be ascribed to Filipino-centric fun and leisure,” says Jasper Vicencio, President of BingoPlus provider AB Leisure Exponent, Inc.. This approach is hinged on Philippine culture and traditions, exemplified through entertainment events like festivals, pageants, and concerts.

DigiPlus employee during the company’s blood donation drive

While the platform has made a name for online and on-site bingo games, BingoPlus now also offers tongits, poker, and various carnival games as part of its goal to provide Filipinos with innovative experiences and high-quality services through diverse products.

Elevating Filipinos’ entertainment experience

Part of BingoPlus’ push to digitize Filipino games is to streamline its services for optimal leisure through customer-focused strategies. This strategy means looking into how Filipinos are utilizing the platform and using this data to customize the gaming experience for each user.

BingoPlus also values feedback, engaging players in the game development process to get firsthand insights to enhance the overall customer journey.

Users identified as high-value players are also treated to regular and exclusive rewards including luxury giveaways, access to exclusive events, personalized birthday celebrations, as well as travel opportunities to local and international destinations through the BingoPlus VIP Club.

“The overall goal is to create a safe, transparent, and trustworthy environment where players can relax and enjoy themselves with BingoPlus, both online and offline,” says Vicencio.

Rafael Jasper Vicencio, President of AB Leisure Exponent, Inc. posing for a shot during one of the BingoPlus’ events

One member of the VIP Club says such rewards and privileges make them feel a part of a special few. And even within the select circle, they add, everyone makes you feel like you are part of a community. “That’s how warm they welcome you there.”

Another VIP recalls the time he and his wife spent on a trip to Samal courtesy of BingoPlus. “It was a fun experience because the treatment was superb and made us feel like real VIPs. It was memorable.”

A souvenir photo from the VIP Club’s trip to Samal island through Light up the Philippines

A dedicated VIP Team is in place too to meet each player’s unique needs. The Big Client System features dedicated account managers available 24/7 to help address concerns and offer sophisticated technical support and personalized gaming advice.

BingoPlus complements these data-driven efforts with strict security measures to ensure that users’ personal information and funds are protected. The platform’s cybersecurity team implements various measures including sending a “One-Time-Pin” and requesting an identification card via a “Know-Your-Client” feature. The platform also only partners with trusted financial merchants like GCash, Maya, QR Ph, Grab Pay, and InstaPay to safeguard deposits and winning withdrawals.

Paying it forward

Players aren’t the only big winners at BingoPlus. Part of its efforts to give back is its social development arm: the BingoPlus Foundation, whose programs in tech education, accessible healthcare, community resilience, and responsible digitalization aim to address the various needs of local communities.

In this year alone, BingoPlus has allocated P1 million to advance these causes—that‘s on top of existing P24 million investments in its FutureSmart scholarship program.

Beneficiaries of the BingoPlus Foundation during one of the organization’s cross-country initiatives

The Foundation also launched an information campaign raising awareness about responsible gaming, data privacy, and cybercrime prevention to promote online safety among Filipino netizens.

“Beyond sustained partnerships within and contributions to the entertainment scene across the Philippines, BingoPlus will focus on continuously improving its various campaigns and offerings,” Vicencio says. “Filipinos have a rich culture of entertainment, and it would be a waste not to elevate the experiences that come from it.”