For SB19’s Josh Cullen, it’s the season of giving
Sony Music Entertainment Philippines, in partnership with Josh Cullen of SB19 and Reach Out and Feed Philippines Inc., has launched an initiative to support vulnerable children in underserved communities across the country. The partnership seeks to address both malnutrition and the environmental challenges contributing to poor health in these areas.
The initiative is part of Sony Music Group’s (SMG) global “Season of Giving” campaign, which unites the company and its artists and songwriters in efforts to give back to the communities in which they operate. This year, the program marks an important shift, moving beyond just providing nourishing meals to tackling the root causes of malnutrition—especially the socio-environmental factors that exacerbate it.
Cullen took part in the outreach program at the San Pablo Apostol Parish in Tondo, Manila. During the event, he performed tracks from his debut solo album, “Lost & Found,” including “No Control” and “1999,” as well as SB19’s popular hit “Gento.” He invited the kids to join him on stage for a viral dance challenge, creating a memorable and interactive experience.
Cullen, who has shared his personal story of overcoming hardship, connected deeply with the children in these communities, many of whom face similar challenges. In his speech, he spoke about his humble beginnings and encouraged the audience to persist in the face of adversity, reminding them that their dreams are within reach. At the end of the event, he joined volunteers from Reach Out and Feed Philippines Inc. to distribute gifts to the children who participated in the party games.
For Cullen, the opportunity to support a cause close to his heart is deeply fulfilling. “This experience has shown me how even small collective efforts can lead to real, meaningful change. I’m grateful to be part of a campaign that not only provides support but also brings joy to the community.”
