Gov’t, private sector tie up for Iloilo tourism campaign
The Provincial and City Governments of Iloilo, together with various tourism stakeholders from the private sector, are eyeing significantly more inbound local and foreign travelers to Iloilo City as they champion community partnerships for tourism with the recent launch of its “Visit Iloilo” campaign.
Leading the groups supporting the city’s multisectoral tourism campaign is the Iloilo Festivals Foundation Inc., together with the Department of Tourism of Region 6, the Tourism Promotions Board, the Philippine Chamber of Commerce and Industry of Iloilo and the Iloilo MICE Alliance.
Iloilo City, the country’s gateway to several exciting destinations in Western Visayas, is tapping all partners from air, land, sea transportation, accommodations, recreation, shopping, destination and other establishments for this “Visit Iloilo” alliance that ties up a well-rounded experience for local and international tourists.
“Visit Iloilo” presents the ultimate response for tourists to explore and experience the excitement and the fun that the city offers, showcasing all of these across different channels, platforms and discussion points possible. Along with this thrust is to create a consistent digital awareness campaign, redirecting searches across the web to a conversion site where suppliers are all present and waiting.
The campaign aims to facilitate multisectoral synergy and collaboration, increase awareness on the variety of experiences that tourists can explore and create new tour packages, all aimed at increasing economic gains and tourism opportunities for all.
