Immersive art experience presents future of human-centered technology
Lexus recently showcased a new dimension of seamless communication between humans and mobility at Milan Design Week, which explored new possibilities of personalized experience, motivated by Lexus’ next-generation cockpit interface for electric vehicles, Black Butterfly.
Lexus also announced the relaunch of the Lexus Design Award (LDA *2), dedicated to nurturing and supporting emerging creative talent. Renamed “Lexus Design Award-Discover Together,” the competition will officially restart in summer 2025.
Over two decades since its first appearance at Milan Design Week in 2005, Lexus has collaborated with world-renowned artists and designers, including Philippe Nigro, Neri Oxman, Sou Fujimoto, and Rhizomatiks, to create immersive experiences.
This year, Lexus teamed up with Tokyo-based creative agency SIX and design studio STUDEO to present “A-Un,” an immersive installation inspired by the Japanese concept of “A-Un no Kokyū” (harmonized breath)—a phenomenon where two entities instinctively sync their movements and emotions.
Within the space, a massive Black Butterfly-shaped screen suddenly emerges, standing 3 meters high, 10 meters wide, and 4 meters deep. This installation was meticulously crafted by hand over three months, using woven threads incorporating approximately 35 kilometers of bamboo fiber, and is a testament to Lexus’ commitment to honoring traditional Japanese materials and craftsmanship.
