Investing in coffee culture amid rising consumption

As coffee consumption continues to surge in the country, with Kantar Media studies revealing that eight out of 10 Filipinos enjoy an average of 2.5 cups daily, McDonald’s Philippines is placing a significant bet on its coffee offerings, underscored by the recent launch of the New & Better McCafé Iced Coffee lineup.

The launch is part of McDonald’s broader strategy to tap into the growing coffee culture in the country. The enhanced McCafé Iced Coffee lineup features a bolder brew and a creamier blend, aiming to cater to the evolving tastes of Filipino coffee lovers. This move aligns with McDonald’s commitment to innovation and continuous improvement of its product offerings.

“The creation of the New & Better Iced Coffee is driven by our commitment to elevate the coffee taste experience,” said Adi Timbol-Hernandez, AVP for corporate relations and impact. “Our goal is to make our McCafé Iced Coffee accessible to more Filipinos by offering it across all our channels and keeping it at an affordable price.”

The new lineup offers a variety of options designed to appeal to different palates. From the classic McCafé Iced Coffee Original to the rich and indulgent McCafé Iced Coffee Chocolate, the lineup is available nationwide through dine-in, delivery and drive-through channels.

This focus on coffee comes as McDonald’s Phils. continues its rapid expansion across the country, with over 758 branches and more expected to open by yearend. The emphasis on coffee highlights McDonald’s strategic push to solidify its market presence and cater to the diverse preferences of Filipino consumers.