Latest Korean skincare, travel opportunities at weekend fair
A two-day K-Beauty and Korea travel experience, “K-Beauty Glow-Up!”, is scheduled on April 25 to April 26 at the atrium of SM Aura. Organized by the Korean Cultural Center in the Philippines and the Korea Tourism Organization, the event is free and open to the public.
Visitors can engage in interactive activities, from the trending personal color analysis to the must-experience beauty destinations in Korea. The event also includes a sit-down with actress and singer Kyline Alcantara, who will share her personal K-beauty and wellness journey in Korea.
Various stage programs will feature Korean product highlights and expert insights, while glow-up booths will offer personalized beauty experiences and expert consultations.
The traditional fragrance booth invites visitors on a sensory journey through Korea’s centuries-old perfumery, where visitors can craft their scent using accessible materials.
Making its debut, The Bom, a leading beauty booking service from Seoul, offers a range of personalized services tailored to meet every beauty need, from personal color analysis to K-beauty makeovers. With multilingual interpreters fluent in Chinese, English, and Japanese, The Bom ensures a seamless and enjoyable transformation for every guest.
Fans of Jenny House, the celebrated Gangnam beauty salon favored by Korean stars, can look forward to premium hair styling and makeup sessions crafted by South Korea’s top stylists.
This year, the Korea Trade-Investment Promotion Agency will showcase an exciting selection of K-beauty products from small and medium enterprises, giving attendees a glimpse into Korea’s thriving beauty industry. Additionally, Amorepacific Philippines Inc., home to Laneige, Innisfree, and Mise en scène, will offer exclusive product samplings and live demonstrations.
Korean Air’s “Fly & Glow” promo offers a 10-percent discount on selected airfares to Korea (Incheon), the US, and Canada, including transits to Incheon Airport from April 25 to April 27. Those who purchase Korean Air tickets during the “K-Beauty Glow-up!” event can redeem complimentary Innisfree items. Visit koreanair.com for more details.
Klook will feature exclusive discounts on K-beauty experiences and special promo codes that will only be available during the two-day event. Additionally, attendees will have the chance to learn about the latest must-visit destinations for K-beauty and wellness at the Korea Tourism Organization booth.
