Luxury footwear for Lunar New Year
Roger Vivier welcomes the Year of the Serpent with the unveiling of its 2025 Lunar New Year Collection.
This limited-edition capsule reflects the brand’s dedication to craftsmanship and creativity, combining the elegance of a sparkling buckle and the auspicious symbolism of the serpent with a fresh, modern perspective.
Brand ambassador Allen Ren stars in the campaign, embodying the spirit of the occasion with his natural charm. He is portrayed in the images wearing the limited-edition Viv’ on the Run sneakers, which bring a sophisticated edge to his contemporary gentlemanly style.
The red Très Vivier babies with their lacquered daisy buckle detail seamlessly combine joie de vivre with refined elegance, making it a fitting shoe for both casual and festive occasions.
Designed in Paris by creative director Gherardo Felloni, the collection highlights the vibrant red that symbolizes joy, prosperity, and good fortune—a color central to Lunar New Year traditions.
Each creation is meticulously crafted to embody the spirit of celebration, versatility, and glamour, while serving as a symbol of the blessings and aspirations for the year ahead.
