Returning run club goes beyond weekly meets
More than 80 runners recently gathered at Ayala Triangle Gardens as Hoka marked the return of the Hoka Run Club and officially launched the Clifton 10.
Hoka introduced key races in its expanding calendar, including Trilogy Run Asia and Hoka Midnight Run Asia, its first-ever midnight run. It also kicked off a series of regular weekend sessions, such as Friday Night Runs at Ayala Triangle Gardens and Stride Free Saturdays at the SM Mall of Asia Complex.
At the helm of the Hoka Run Club are two seasoned coaches: Dan Hilaria, a certified personal trainer and strength and conditioning specialist, and Enzo Hipol, a triathlon and marathon coach, TrainingPeaks coach, Stryd Power coach, and US SafeSport-trained professional.
The Hoka Run Club is designed to go beyond weekly group runs. It provides a consistent training environment with time trials, shakeout and themed runs, and recognition programs to keep runners motivated.
During the launch event, participants had the chance to test the new Clifton 10, a trainer built for walking and everyday running. Light and plush for everyday miles, the Clifton has been the cornerstone of Hoka’s cushioned styles for the past decade.
The latest version ushers in a new era of plush performance with an added 3-millimeter heel-to-toe drop, delivering an even more revitalized underfoot feel. It retains the ultralight cushioning that fans love while introducing a breathable jacquard upper and a double-lace lock system to reduce tongue movement and improve fit.
“Relaunching the Hoka Run Club allowed us to go beyond a product drop. It’s about creating a space where runners of all backgrounds can come together, train together, and grow together,” said Tusha Gupar of Hoka Philippines.
