Rosanna Ocampo celebrates 17 years of her global brand
In the same way that fun, bold, and sophisticated could describe Rosanna Ocampo’s (RO) designs, her recent anniversary sale party—celebrating 17 years of the label—was abuzz with just as much energy.
The private shopping party Ocampo co-hosted with Mikaela Martinez, Odette Pumaren, Jackie Cohen Antonio, and Roxanne Farillas was graced by friends and loyal VIP clients. They all got early access and first picks at pieces from Ocampo’s most recent collections. This included the La Concha collection, her latest summer line, that has been on display by stockists across Europe, the United States, and the Middle East.
Several guests also came in their own favorite RO pieces from the designer’s past collections, highlighting the chic timelessness of Ocampo’s designs.
Aside from the sale, a highlight of the event was also a special preview of the Rosanna Ocampo premium outerwear line. Lush cashmere trench coats and ponchos, and puffer jackets (which were originally only sold in Milan) were showcased at the event.
“We did a preview of our premium outerwear line… just for that day, to see what the reception would be like, and it was actually well-received,” Ocampo shares with Lifestyle Inquirer. Pieces like the cashmere trench and poncho, which sold very well at the event, may soon be added to the RO outerwear line. This is set to be available by October.
Their guests’ warm response to the premium outerwear preview was a welcome sign for Ocampo, who reveals that giving a preview of her bestselling outerwear pieces from her Milan boutique wasn’t originally planned. “It was a trial to see whether Manila would receive it or not,” she says. “We’ve been doing outerwear for the past seven years, and people really come to me for outerwear. We had a very good reception toward the pieces we launched, even if they were quite premium.”
This just further cements how the RO girl truly is a globetrotter. And what perfect alignment, especially as the Rosanna Ocampo brand continues to make waves, elevating and connecting Filipino fashion to the world.
