Transforming fintech for every Filipino
GCash unveiled groundbreaking innovations at this year’s GCash Futurecast.
Martha Sazon, president and CEO of GCash, said, “Today, you can expect innovations that will ‘change the game.’ But, the real game-changer is how we can make a meaningful impact on Filipino lives … to innovate not only to provide access, but to be their partner towards better financial health and wellness.”
They introduced Online PaySafe, an added security feature when you add to cart, for worry-free online transactions. With this feature, customers are directed to the GCash app during their payment process to complete their transaction using multifactor authentication.
This enhances security by reducing open windows and tabs that expose user accounts to possible takeovers, payment scam links and website spoofing.
Getting help is now made easier with Gigi, which is powered by generative AI and equipped to handle common queries and escalate complex issues.
To combat online fraudsters, GCash, in partnership with Chubb, introduced Send Money Protect. For as low as P30, users can now opt to insure their transactions of up to P15,000 for 30 days.
GCash also introduced three new app designs for a more intuitive experience. Dashboard 3.0 features a new look with easy navigation that allows customers to access their favorite GCash products at one glance. The new and improved GCat & Friends is ready to help make money management more fun and educational. Money Manager is a real time spend tracker that visualizes spending on the app to help customers spend and save wisely.
GCash also revealed new AI-powered innovations—GScore AI, which calculates users’ creditworthiness and loan eligibility based on their daily app behavior; Hyper-Personalized Ads and GCoach AI, which educates users on how to effectively spend, save and grow their money.
GImpact, part of GCash’s commitment to promote climate action, allows users to see how every transaction leads to carbon reduction. These reduced emissions are converted into Green Points, which users can use to plant real trees through GForest’s partner nongovernmental organizations.
GFarm is a new category for planting fruit-bearing trees. This initiative helps Filipino farmers one tree at a time by supplying them with fruit tree seedlings like coffee, avocado and jackfruit. All proceeds go directly to the farmers.
GCash also launched GCash Jr. with parental controls. This allows kids between the ages of 7 to 17 to have their first e-wallet and get their first debit card with GCash Jr. Visa Cards. There’s also GSave Jr. which allows kids to manage their savings account.
In 2024, GCash will continue to expand its reach to 16 countries including USA, Canada, Italy, UK, Australia, Japan, Spain, UAE, South Korea, Taiwan, Germany, Hong Kong, Qatar, Singapore, KSA and Kuwait. International Bank Cash-In allows users to cash in to GCash from over 12,000 US banks, with Europe to follow soon.
