Turning silver (and still evolving) looks good
Turning silver looks good on Beauty Bar, the longtime go-to hub for Filipino personal care and makeup enthusiasts since it first popped up in Glorietta before the turn of the millennium.
According to merchandising group manager Rina Rosario, many of its customers have grown up with Beauty Bar, having been with them since they were very young as they tagged along with their moms to explore the world of makeup for the first time.
“Beauty Bar was the Philippines’ first specialty concept store of its kind, providing a shopping experience with cult-favorite and up-and-coming international brands,” Rosario told Lifestyle during the recent “Big Beauty Bar Bash” at Central Square in Bonifacio Global City, Taguig, where guests were treated to games, discounts, and exclusive gifts as well as makeup and fragrance workshops, interactive play bars, and quick nail art services at the Dashing Diva Nail Bar.
Throughout the month of November, Beauty Bar shoppers—both at the physical and online stores—may also receive complimentary gifts.
With its open tester bars and wide variety of niche brands, Beauty Bar has become known as a playground where cosmetics buffs can freely explore, experiment, and discover new favorites.
“We want them to try the products, to touch, to feel, to smell. So in that sense, it’s a hit with the kids because it’s really like a playground to them, and especially moms who would come with their little girls. That’s how they were introduced to the brands as well,” added Rosario.
Changing preferences
Through the years, clients’ lifestyles and preferences tend to change, but Beauty Bar makes sure to keep track of and match these transforming tastes.
These days, for example, the hub has been expecting a shift toward nontoxic and mindful products as brands make the conscious effort to source ethically and put out more vegan products. Beauty Bar remains committed to continuing its mission of being “the country’s launchpad for new and exciting beauty brands, products, and services” by creating accessible spaces for clean beauty to match customers’ ever-evolving needs.
“Over the years, the brand has evolved alongside its loyal followers, continually introducing fresh and exciting products that set trends and raise the bar for beauty and personal care,” said Rosario.
Indeed, she shared that one of the makeup mecca’s secrets is “evolving with the times and always introducing something new.”
“We have a number of homegrown brands that have been with us from day one. But it’s important that, every year, we’re also introducing new brands and selecting brands that we know will resonate with our customers,” she added.
This passion for innovation has been reflected in Beauty Bar’s introduction of New York-style luxury nail services with the Dashing Diva Nail Spa in 2005 and the launch of its e-commerce site (beautybar.com.ph) for “fuss-free access” to Beauty Bar’s many offerings back in 2011.
Since it started, Beauty Bar now has 17 physical stores, including its own online store in Lazada, proudly playing host to well-loved brands in the country, like Anastasia Beverly Hills, Smashbox, Koh Gen Do, Earth Therapeutics, Retinol, Burt’s Bees, and TheBalm.
