Wellness begins with self-love, says BTS Jin
Alo, the premium Los Angeles-based lifestyle brand known for blending fashion, performance, and mindfulness, is proud to launch the highly anticipated “Wellness Begins with Self-Love” campaign in collaboration with Alo’s global ambassador Jin of the pop icon group BTS. Building on Jin’s role as a global ambassador, this campaign highlights the shared commitment between Jin and Alo to self-care, community, and authenticity.
Jin, renowned for his global influence and artistry, perfectly embodies Alo’s mission to promote mindful living. As part of his collaboration with Alo, Jin reflects on the essence of wellness and self-care: “I feel my best when I’m balanced—it’s about being true to myself and staying in tune with my body while giving myself grace. Self-love isn’t always easy, but it’s about making the effort to focus on what feels right for you. When I’m doing what I love with the people I care about, I feel unstoppable. For me, it starts with practicing positive thoughts and letting go of negativity. That’s why this campaign with Alo Yoga feels so meaningful. It’s a chance to remind everyone to take a moment for themselves and find their own balance.”
The campaign celebrates the most vital relationship—the one with yourself. With a shared commitment to wellness and self-love, Alo partners with Jin to inspire individuals to embrace their truest selves. Known for his advocacy of self-love, Jin exemplifies Alo’s ethos of balance and authenticity. Through engaging activities, inspiring messages, and exclusive content, “Wellness Begins with Self-Love” encourages everyone to take a moment for themselves, fostering a community where self-love and wellness go hand in hand.
The “Wellness Begins with Self-Love” campaign sets the stage for Alo Yoga’s continued mission to merge fashion, function, and mindfulness while making self-care more accessible. It also paves the way for the opening of Alo’s flagship sanctuary in Dosan Park, Seoul—a six-story, 6,000-square-foot space debuting later this year in Gangnam in Seoul.
Alo is set to open its first store in the Philippines in partnership with leading specialty retailer SSI Group, Inc. in the second quarter of this year. Located at Level 1, Greenbelt 5, the new flagship store will carry the luxury activewear and loungewear Alo is known for.
“Bringing Alo Yoga to the Philippines reflects our commitment to offering world-class brands that resonate with the evolving lifestyles of Filipino consumers,” said Anthony T. Huang, CEO & President of SSI Group, Inc. “As wellness and mindful living continue to gain importance, we are excited to introduce a brand that empowers our customers to look and feel their best—whether in motion or at rest.”
