What’s new in local beauty?
I’ve always loved supporting local beauty brands, but lately, the quality has been nothing short of wow. Filipino labels are redefining what homegrown beauty can look and feel like—pairing skin-loving formulas with packaging so chic, you’d think they came straight off a global runway.
From innovative textures to thoughtfully elevated designs, these new releases prove that local beauty has entered its golden era. Ahead, a curated round-up of the freshest drops to add to your routine.
Blk Cosmetics Outliner
Designed for precision and versatility, Blk’s latest lip liner delivers rich pigment and smooth application in one effortless swipe. The creamy formula glides on easily, allowing you to define, fill, or softly blur the edges of your lips for a naturally full look. It sets to a comfortable matte finish that lasts for hours without feeling dry or tight.
Complete with a smudger brush and sharpener, it’s the kind of multitasker every beauty bag needs.
Happy Skin Oil Absorbing Matte Primer
If you live in the tropics, this is your new holy grail. Happy Skin’s latest primer blurs, mattifies, and extends makeup wear without drying out the skin.
Powered by Alkaline pH technology and infused with caffeine, hyaluronic acid, and squalane, it keeps your complexion fresh and shine-free for hours while still feeling weightless. It is the perfect bridge between skincare and makeup, especially on humid days when foundation tends to melt away.
Sunnies Face Stay Stick
Sunnies Face makes another case for minimalist beauty with its Stay Stick, a creamy matte crayon that glides on effortlessly yet delivers rich, long-wear color in one swipe. It lines, defines, and fills, leaving lips smooth and comfortable for hours. The finish is bold yet soft, the kind of matte that feels as good as it looks.
With its sleek, easy-to-use design, it is an instant staple for anyone who loves polished, on-the-go beauty.
GRWM Cosmetics Color Corrector and Shade Shifter
Designed for effortless complexion perfection, GRWM’s newest release makes color correction feel easy and intuitive. The formula is ultra-lightweight and blends seamlessly into the skin, offering just the right amount of coverage to neutralize discoloration without feeling heavy or cakey.
It’s buildable too, so you can go from subtle brightening to full correction depending on your mood or makeup look.
Issy Fat Gloss
Issy’s newest gloss is unapologetically juicy. It coats the lips in a glassy sheen that feels plush, not sticky, with pigment so rich you can skip the lipstick underneath. A departure from their earlier glosses, this version has a cushiony texture and mirror-like finish that lasts impressively well.
Vice Cosmetics x Jelly 2 Palette
A true collaboration of artistry and creativity, Vice’s Jelly 2 Palette is designed to bring a full-face look together with ease. Curated by makeup artist Jelly Eugenio, the palette features flattering matte and shimmer eyeshadows, blush, highlighter, and even lip colors—everything you need for a fresh, glowing finish.
Glam Hour Artiste Rouge Blush
Glam Hour’s newest blush release feels indulgent from the moment you pick it up. The packaging alone exudes quiet luxury, with its sleek, mirrored compact and weighty feel that rivals the finest designer beauty lines. Inside, the cream-to-powder formula melts seamlessly into skin, delivering a blurred, softly diffused flush that looks natural yet luminous.
With 12 wearable shades to choose from, it’s buildable, weightless, and effortlessly flattering.
