Achieving ‘egg-cellence’ with the Tamaraw
Aspiring to be the preferred egg brand in the Philippines, EGGcelsior relies on the right core values, strategies and plans for growth, as well as the right tools, to achieve its goal.
Its core values of integrity, discipline, excellence and engagement guide everything from farm management to distribution.
The multi-million-peso Cebu-based modern layer farm has also invested in the latest modern and eco-friendly technologies to operate an efficient, clean and safe facility to become the market leader in egg production.
Progressive and abreast of recent developments in poultry operations, it collaborates with leaders in the animal agriculture industry and adopts best practices to maintain efficiency and food safety standards and promote and encourage innovation.
EGGcelsior’s highly modernized facilities are also designed to ensure the humane handling of layers. While ensuring product consistency and operational efficiency, it makes sure the animals that lay the source of its income are cared for.
Young hens, or pullets, are raised in climate-controlled, tunnel-ventilated houses until they reach egg-laying maturity. Once ready, they are transferred in specially designed cages to layer houses with controlled lighting, sound and temperature to ensure optimal comfort.
“Biosecurity is a top priority to maintain the high health status of the hens. Threats and challenges include disease outbreaks and risks coming from external sources. Apart from that, environmental factors, including the weather, and fluctuations in raw materials affect the chickens,” the company says.
Each hen lays approximately one egg per day, which is automatically transported through a conveyor belt system and elevators to the Egg Room for collection and processing—minimizing human handling and ensuring cleanliness and quality.
Strict standards are observed to ensure that the eggs brought to the market are fresh, clean and free from impurities. “Our quality management teams ensure that continuous improvements are at the core of our consistent outputs for all our sales channels,” the company says.
EGGcelsior’s farm operations have been highly mechanized, reducing human handling in egg collection and sorting to the minimum. The company says, “Our production, egg room, engineering and support teams, totaling over a 100 people work seamlessly to ensure that we produce clean, safe and quality fresh farm eggs.”
In fact, the team’s hard work and dedication enabled the company not just to survive during the corona virus disease 2019 (Covid-19) pandemic but even to flourish. It opened 30 EGGcelsior outlets at the height of the health crisis. “This fueled our growth and made us the game changer in Cebu’s egg landscape,” the company says.
As EGGcelsior continues to scale its operations to achieve its goal of becoming the preferred brand in the Visayas, reliable logistics and mobility have become critical in supporting daily farm activities, from transporting supplies to distributing fresh eggs.
The company has found a dependable mobility solution in the Toyota Tamaraw. Known for its durability, versatility and efficiency, the Tamaraw has become essential to EGGcelsior’s day-to-day operations. It has proven to be the reliable, versatile and sturdy vehicle for handling transport needs across farm facilities and nearby distribution routes.
Guided by actual and prospective needs, EGGcelsior opted for Tamaraw over other similar vehicles currently available in the market. “The Toyota Tamaraw has long been a classic multi-purpose vehicle here in the Philippines. By allowing for multiple body configurations and customization, it is the perfect vehicle to bring our fresh farm eggs to areas that we have not served yet,” the company, which currently owns two units, explains its choice.
So versatile is the vehicle that it is used not just for transportation but even as a mobile store – an outlet on wheels to make fresh farm eggs accessible in more areas.
“Our business model has shifted into making the eggs closer to the consumers, and Toyota has helped us achieve that. The Tamaraw is able to traverse rough mountain and provincial roads. Its customized interior makes it an eye-catching instant store (that draws members of the local communities it visits),” the company says.
The expansion of its transport fleet is a major component of EGGcelsior’s plans to pursue its growth plans.
EGGcelsior’s aspiration to make its product the choice of Filipino consumers is a major leap from its modest goal when the business started. At that time, the company simply “wanted to improve Cebu’s egg supply and fulfill our farm to table vision. Eggs, the nutritional powerhouse that it is, should be made more accessible to Cebuano households, and that is our mission.”
Its expansion and accessibility through different channels were aimed primarily to make it Cebu’s preferred egg brand.
With the Tamaraw meeting expectations and performing as expected, EGGcelsior has ordered a dozen more that are scheduled for delivery in the first quarter of 2026 as it seeks to grow its brand beyond Cebu’s shores.
The new transport fleet will make EGGcelsior’s plan to bring fresh farm eggs not just to Cebuano households but those in other parts of the Philippines, too, a reality.
