Astara PH announces key organizational changes
In renewed efforts to solidify its position in the Philippine automotive market, Astara Philippines has announced significant changes to its management team effective October 1, 2025.
Ryan Bermudez, who has been the Sales Director of GAC Motor since 2023, has been promoted to the position of Brand Head of GAC Motor. In his new role, Bermudez will be at the helm of GAC Motor’s brand operations, overseeing strategic sales and marketing initiatives, and contributing to the brand’s continued success. Bermudez has more than 23 years of experience in the automotive industry.
Also taking on additional responsibilities is Ralph Descallar. As Network Development Head since 2023, Descallar has been instrumental in making the Astara brands accessible throughout the Philippines. His responsibilities will now encompass the development of the technical and warranty as well as service and sales training departments.
Meanwhile, taking over as Media and Public Relations Head is Dong Magsajo. A motoring industry veteran with over 25 years of experience in communications, marketing and network development, Magsajo is poised to drive strategic marketing direction and brand-building efforts for all automotive brands distributed by Astara Philippines. Prior to his new appointment, Magsajo served as Head of Sales Training for all Astara Philippines brands.
Astara Philippines remains committed to delivering top-notch vehicles and services to the market, and these strategic appointments reflect its dedication to be the partner of choice of leading automotive brands.
Luis Torres, Country Manager of Astara Philippines, said “These leadership appointments form part of a long-term strategy aimed at fortifying our position as a key player in the local automotive scene. We are making great strides in our growth and organizational structure, and we will continue with very exciting announcements in the near future.”
