BAIC and Chery open new Quezon Avenue dealership
- (Below) From left: Wheels, Inc. senior vice president for marketing, Frederick Teng; UAAGI executives: chief marketing executive & SVP, Lyn Buena; Chery Auto Philippines brand head, Franz Decloedt; company deputy director, Joshua Sytin; along with Wheels Inc. executives: chairman of the board, Escorton “Gordon” Teng; senior vice president and treasurer, Antonio Teng; vice president for sales, finance and insurance marketing, Bernadette Goh-Sy and vice president for marketing, Albern Teng officially open the Chery dealership. | Photo by Ronald delos Reyes
Two brands, one dealership venue–and in this case, two launches, yes, we witnessed the dealership opening of BAIC and Chery Auto Philippines, which are both under United Asia Automotive Group, Inc. (UAAGI). This endeavor is then partnered with Wheels Inc., one of the country’s most respected and established automotive dealer groups.
“We want that Chery and BAIC share the same showroom here in Quezon Avenue. We will create a stronger market visibility, better customer accessibility and improved operational synergy,” Wheels, Inc chairman of the board Escorton “Gordon” Teng said.
“Our goal is to provide customers not only with Chery’s innovative vehicle lineup, but also with a dealership experience anchored on trust, convenience, and excellent customer care,” he added.
Strategically located at 602 Quezon Avenue cor. Tuayan Street, Quezon City, the new dealership offers customers in the vicinity and nearby areas greater accessibility to the two brands’ growing lineup of innovative SUVs and electrified vehicles, as well as aftersales support.
Gracing the opening ceremony other than the chairman are Wheels, Inc. executives: senior vice president and treasurer Antonio Teng; senior vice president for marketing Frederick Teng; vice president for marketing Albern Teng, and vice president for sales, finance, and insurance marketing Bernadette Goh-Sy.
Also joining the occasion were executives from UAAGI, including CAP brand head Franz Decloedt, UAAGI Auto Group chief marketing executive and senior vice president Lyn Buena, UAAGI deputy director Joshua Sytin, and UAAGI Auto Group Dealer Development Department director Engr. Marvin Martinez.
Also with them were BAIC brand head, Timothy Sytin and marketing head, May Moreno-de los Santos.
“Our current new energy SUV lineups are already on Philippine roads today. Built for our families, our conditions, and the way Filipinos drive. So their response has been encouraging,” shared Sytin.
“This market is ready, and BAIC is well positioned to be a strong player in the market,” he added.
“Our owners are not just drivers. They are advocates, and they truly share their experience together with welcoming new members of the community.”
Meanwhile, Chery Auto Philippines brand head Decloedt said: “This new dealership, in partnership with Wheels Inc., reflects our continued commitment to making the Chery ownership experience more accessible and convenient for our customers.”
“With Wheels, Inc.’s strong track record in the automotive industry and dedication to customer satisfaction, we are confident that Chery Quezon Avenue will provide exceptional sales and aftersales service to motorists,” he continued.
Spanning a total dealership area of 800 square meters, the dealership features a spacious 460-square-meter showroom that can display four to five vehicles.
The dealership also includes a dedicated service area equipped with two work bays to provide customers with reliable and efficient maintenance and repair services.
The hub is open from Monday to Sunday, 9:00 AM to 6:00 PM. It is designed to deliver a seamless and customer-centric experience from vehicle inquiries and test drives to comprehensive aftersales care.
