Born in Silang
Mitsubishi Motors Philippines Corporation (MMPC), together with Mizukawa Motors Corporation (MZM), officially opened Mitsubishi Motors Silang in Cavite.
MZM is under the wing of Borromeo Motoring Group, a multi-brand automotive conglomerate operating major 3S dealerships nationwide providing vehicle sales, service and spare parts.
The Silang hub is one of the several Mitsubishi dealerships which MZM operates as the company sells brand-new Mitsubishi vehicles, particularly the Xpander, Montero Sport, Mirage and L300.
Across its Mitsubishi dealership network, MZM offers periodic maintenance and general mechanical repairs, collision and body repair services, as well as genuine spare parts distribution.
Mitsubishi aims to further strengthen the brand’s presence in one of the country’s fastest-growing economic corridors.
“The opening of Mitsubishi Motors Silang dealership signifies our commitment to strengthen our network in areas with high growth potential to ensure that our customers have convenient access to Mitsubishi Motors’ latest vehicles and aftersales services,” said MMPC president and CEO Ritsu Imaeda.
“Today is another meaningful milestone,” he added, addressing executives of MZM.
For Imaeda, the dealership is MZM’s fifth Mitsubishi dealership and helps further expand their network and bring their products and services closer to more customers.
“Your commitment and investment demonstrate the strong partnership we have built together over the years, and we truly appreciate your confidence in our brand, our products and our people,” he continued.
More than growth, he explained, that the dealership also reflects their shared commitment to providing customers with excellent ownership experience, from choosing the right vehicle to receiving dependable aftersales service throughout their journey.
“As Cavite continues to develop, we see increasing opportunities to serve more families, professionals, and businesses who rely on safe, reliable,and high-quality mobility through this dealership.”
According to Imaeda, Mizukawa Motors together with all their dealer partners play a very important role in meeting the needs of their customers.
“You are the face of Mitsubishi Motors in your respective communities. Every customer interaction, every service appointment and every vehicle delivered helps strengthen the trust placed in our brand for many years,” he shared.
Moreover, for MMPC, 2026 is an exciting time as together with Mitsubishi Motors Corporation in Japan, they continue investing in the future of their operations in the Philippines.
“We are working closely with the Philippine government as we prepare for local hybrid electric vehicle production, while strengthening our manufacturing capabilities and dealer network nationwide,” Imaeda stated.
Mitsubishi Silang is located along Emilio Aguinaldo Highway in Silang, Cavite.
It is MZM’s second dealership in Cavite and occupies a 1,700-square-meter facility on a 4,000-square-meter property. The dealership features a six-vehicle showroom and six service bays.
The Borromeos
Meanwhile, MZM head honcho Paolo Borromeo said: “For decades, Mitsubishi has built a reputation for quality, innovation, reliability and customer satisfaction.”
And just like any Mitsubishi dealers in the country, Borromeo and his company see Mitsubishi’s strength in the Philippine market coming from a few fundamentals that have been built consistently over time.
Mitsubishi, first, has product reliability. Its vehicles have earned a reputation for durability and practicality that fits local road conditions and daily use, which has then translated into strong trust among Filipino buyers.
Furthermore, the brand’s long-standing presence in the country, spanning over six decades, has made it a familiar and proven brand.
They also see Mitsubishi positioning its vehicles clearly, balancing value, features, and ownership costs.
For the uninitiated, the Borromeo Motoring Group likewise has a long rich history in the Philippines as it traces its early transport roots back to 1879 when the Borromeos first began manufacturing horse-drawn carts.
For their Mitsubishi portfolio, they have dealerships located in Lucena, Batangas, Iligan and Cavite.
The Mitsubishi Silang dealership is open from 8:00 am to 6:00 pm (Monday to Saturday) and 8:00 am to 5:00 pm on Sundays.
