Endless love
Being the Philippines’ number-one automotive brand is more than just about topping sales charts year after year after year.
For Toyota Motor Philippines (TMP), it’s about celebrating the huge community that has supported it throughout its decades-long presence in the country. This is why the Japanese carmaker held its three-day Toyota Legacy Experience event this month at Eton City Square in Santa Rosa, Laguna.
“Across many generations, Toyota has earned the trust of Filipinos through its vehicles and services, backed by the brand’s QDR and network,” the company said.
“From family sedans and hardworking pickups to legendary SUVs, the brand has become part of countless milestones, adventures, and everyday journeys showcasing its mission of providing mobility for all,” TMP added.
15 years strong
One of the many Toyota car clubs present at the event, Hilux Club Philippines (HCP), shared that what began in 2011 as a small group of enthusiasts has grown into one of the country’s most active Toyota communities.
TMP said while off-road adventures and camping trips remain at the heart of the club, members have also built a culture centered on friendship, family and service through outreach programs and community activities.
“Hilux Club Philippines is more than just a group of Hilux owners,” said HCP core member JC Diaz. “We enjoy off-roading, camping, helping communities and spending time together as friends and families. I joined because of my love for the Hilux, but I stayed because of the people and the friendships we built through the years.”
HCP head Twyford Ong echoed this sentiment, reflecting on how the organization has evolved into a close-knit community.
“We don’t just go on trail drives,” he said. “We also organize outreach activities, help communities and support one another. What keeps me going is seeing members build friendships, bring their families along and use their Hiluxes to make a positive difference.”
Love for a legend
TMP said for the Land Cruiser Club of the Philippines (LCCP), the Land Cruiser represents more than an iconic vehicle – it embodies a legacy of resilience, service and family.
“For me, owning a Land Cruiser is not just about possessing a vehicle; it is an inseparable part of my identity and a living testament to my family’s history,” said LCCP head Gerald Lim. “Since the day I was born, a Land Cruiser has always been present in our household.”
“I grew up witnessing my father drive the iconic 40 Series, which eventually paved the way for other legendary models in our garage, including the LC 70 FRP, the BJ44, the 80 Series and other models,” Lim added. “Today, it defines my lifestyle, allowing me to serve others through charitable work with the Land Cruiser Club of The Philippines and providing critical aid during calamities where ‘roads are not required,’”
Lim said wishes that future generations understand that the Land Cruiser is a car that can do much more not only for the owner, but also for the people and communities that surround the owner.
“I hope the next generation carries this legacy forward by understanding that a Land Cruiser is built for a purpose which is to explore the world, protect the family and extend a helping hand to communities in need, anytime and anywhere,” he said.
Shared passion
TMP said while every Toyota club has its own identity, they all share a common purpose: bringing people together.
The automaker said the FJ Cruiser Owners Philippines has become a trusted platform where enthusiasts exchange maintenance tips, modification ideas, travel experiences and technical advice, while inspiring one another to make the most of the FJ ownership experience.
“Our community allows owners to connect with others who share the same passion,” said Francis Edward Ayala. “Beyond the vehicles themselves, we build friendships, share knowledge, organize activities and help one another get the most out of ownership.”
Looking ahead, Ayala believes Toyota’s expanding sport-utility-vehicle lineup presents an opportunity to welcome even more enthusiasts, while continuing the culture of camaraderie that the club has built over the years.
Keep the love alive
TMP said it recognizes that its long-standing heritage is built by the people who dedicate their time, effort and love to their cars.
Alongside the local car clubs were aftermarket shops that displayed their modified Toyota vehicles, thus helping enthusiasts maintain, restore and personalize their vehicles, along with preserving Toyota’s heritage for future generations.
“From families who pass down their Toyotas across generations to clubs that foster lifelong friendships, to collectors who preserve automotive heritage, to aftermarket shops that enrich the ownership experience, each person plays a role in keeping Toyota’s legacy alive,” TMP said.
“As Toyota continues to evolve through new technologies and mobility solutions, its greatest strength remains the community behind the brand,” the company added. “Together, these owners, clubs, collectors and shops ensure Toyota’s legacy and heritage continue to move your world through the people who drive, preserve and celebrate it.”
Do you have a fond memory of a Toyota vehicle?
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