Filipino superstar Coco Martin is the Next-Generation Toyota Tamaraw endorser
Rodel Pacheco Nacianceno, otherwise known as Coco Martin, is the Next-Generation Toyota Tamaraw endorser. The 43-year-old Filipino actor, director, producer and screen writer, as they say, is the perfect epitome of the “The street kid who made good”, pertaining to his “rags to riches” fairytale story.
From humble beginnings as a lowly ‘promodizer’, Martin took on odd jobs just to make ends meet until fame came knocking on the door in the early 2000s. For two decades, he worked like a dog, eventually reaping big hard-earned rewards as a result.
Today, he has garnered countless accolades from the ASEAN International Film Festival and Award, FAMAS Awards, Gawad Urian Awards, PMPC Star Awards for Television and Box Office Entertainment Awards. His films have grossed a total of P2.3 billion worldwide, making him one of the highest-grossing box office stars of all time. Tatler Asia, meanwhile, even named him one of the most influential Filipino personalities in Asia.
Among the countless films and teleseryes he’s done, his role as Carlo Dalisay in FPJ’s Ang Probinsyano, the longest-running drama series on Philippine television, was the most iconic, enabling him to reach the ultimate height of superstardom.
In his performances, Martin would often take on roles as the humble yet tough and hardworking protagonist, using his natural skills and streetsmarts to outwit and defeat his on-screen enemies. In this way, he became the penultimate icon of the everyday Filipino worker, enduring the daily grind through his perseverance and hard work, while eventually, against all odds, achieving his life’s dreams and aspirations.
Likewise, the Next-generation Toyota Tamaraw, with its tough, reliable and non-nonsense persona represents the roles that Martin usually plays. Since the 70s, the vehicle has been a penultimate icon of the Filipino workhorse.
Now, on its comeback, this iconic Filipino workhorse truly deserves nothing less but the face that represents the ordinary Filipinos’ plights, diligence, perseverance and dreams both on screen and off it.
Catch Coco Martin live as he will officially be introduced as the Next-generation Toyota Tamaraw endorser later this afternoon at 5:00pm at the activity center of Glorietta 3 Ayala Mall in Makati City.
