Grandest eyeball of the year
Out with the booze, the band and all the extravaganza–indeed–that’s what CreativeSparx, Inc., exclusive Philippine distributor of X-1R, recently did at its epic year-end party held at Le Pavilion Events Place in Pasay City.
The grand revelry was attended by about 2,000 service managers, service advisors, aftersales directors, parts managers and technicians from the local automotive industry, particularly 24 top auto brands.
Dignitaries who graced the festivities were, namely: Nigel McKenzie, Global CEO of X-1R; Ian Sia, CEO of Bactakleen; Paul Yamamoto, president of IGL Philippines; Benedict Go, president of Bactakleen Philippines; Darius Laygo, aftersales general manager of Lexus Philippines; Hong Shik Chin, chief finance officer of Hyundai Motor Philippines; Richard Valdez, former vice president of Toyota Motor Philippines; Norman Bocobo, aftersales general manager of Volvo Philippines; Harold Ledda, general manager X-1R Global and Creative Sparx, Inc. executives: president Brixton Aw and chief finance officer, Camylle Aw.
They were entertained by the powerful and energetic music of Arnel Pineda and the dance group Go Go Girls!
“This is our way to thank everyone who has been with us throughout our journey this whole year. It has been a fruitful 2025 for everyone. Our success this year is made possible by everyone in attendance here. We’re very thankful,” said Creative Sparx, Inc. head honcho, Brixton Aw.
“To our partners, dealers and all the local automotive brands who have been with us, we’re all very grateful for all you,” he continued.
Welcoming everyone at the start of the event, Harold Ledda, General Manager of X-1R Global, said: “We are gathered here from different auto brands for the biggest automotive party of the year celebrating X-1R ‘s success, forgetting that we are competitors but united as one happy X-1R Family.”
During the celebrations, it was also announced by Nigel McKenzie, CEO of X-1R Global, that the X-1R Octane Booster is now the number one product in its segment in the United States, grabbing 70 percent of that market.
Other than the music and the beer, raffle prizes also highlighted the night, with about 10 lucky winners of the all expense paid trip to Singapore.
Other milestones
There are lots of reasons to celebrate.
A few of them are CreativeSparx, Inc. being recognized as Distributor of the Year in the Asia-Pacific region for eight times in the last 10 years.
Also, another milestone would be the company sponsoring a free Hong Kong getaway for 150 service frontliners from nine brands last year–an industry first. This was also made possible by Autovolution, Inc., the exclusive automotive distributor of Bactakleen, IGL, Koolshotz and Petromin Philippines.
For 2026, the company, this time, will send about 200 service frontliners to Singapore–again–for free as incentives for being top performers of their respective works.
Likewise, for this year, Mitsubishi Motor Corp. Japan headquarters accredited X-1R engine treatment and decarbonizer as an official Mitsubishi “buy and sell” product.
Lastly, it was also announced during the party that the X-1R’s overall consolidated volume was 21.9-percent higher than the previous year.
“We’re all grateful for these achievements and we could not have done this without the support of everyone here,” Aw then concluded.
“Again, this is being grateful for 2025. We look forward to another wonderful feat next year. Cheers!”
From X-1R’s roots back in Daytona, US, in the 90s, to being utilized in NASA and in motorsports worldwide, the product has indeed continued to remain strong, reliable and durable all these years.
And thus, with the coming new year, it remains true and vows to be stronger than ever as it marches on forward.
