HARI marks 24 years of empowering Filipino drivers and transport cooperatives

Through its ongoing Tsuper Deals Program, HARI makes the modernization journey more attainable for small operators and cooperatives across the country.--CONTRIBUTED

Hariphil Asia Resources, Inc. (HARI), the official distributor of Hyundai commercial vehicles in the Philippines, celebrates 24 years of driving progress by paying tribute to the Filipino drivers, operators, and transport cooperatives that form the backbone of public mobility.

In line with this commitment, Hyundai Trucks & Buses Philippines continues to strengthen its partnership with local cooperatives such as the Bulusan Transport Cooperative (Bultrasco), supporting their journey toward full modernization through dependable, world-class Hyundai mobility solutions.

Through its ongoing Tsuper Deals Program, HARI offers up to P200,000 discount on HARICAB variants and P400,000 discount on Modern PUV (MPUV) variants, making the modernization journey more attainable for small operators and cooperatives across the country.

At the forefront of this movement is the Hyundai HD50S GT Modern PUV, engineered for powerful performance, reliability, and comfort. Designed for both drivers and passengers, it ensures a safe, seamless, and sustainable transport experience, perfectly aligned with the government’s “Biyahenyo” modernization thrust, which HARI actively champions to help cooperatives achieve business success while uplifting their communities.

What started with just 15 units of the Hyundai HD50S GT Modern PUV in Bultrasco’s fleet has now grown to 30 units, a testament to the cooperative’s determination and Hyundai’s dependable after-sales support. This growth story showcases how transformation, when paired with reliable partnerships, can create positive and lasting change for Filipino drivers and their families.

For Hariphil, partnerships like Bultrasco’s reflect a deeper purpose, to empower Filipino drivers, operators, and entrepreneurs through reliable, future-ready transport solutions.

“Every Hyundai truck and bus vehicle represents a step toward progress,” said Ma. Fe Perez-Agudo, HARI Vice Chairman, President, and CEO. “By working hand in hand with cooperatives like Bultrasco, we’re helping transform not just fleets, but lives and communities.”

With Hariphil’s 24 years of leadership in the industry, Hyundai Trucks & Buses Philippines remains steadfast in its mission to build a progressive, inclusive, and sustainable transport future, one cooperative, one driver, and one journey at a time.