Hyundai ‘serious’ in taking its vehicle services to mallgoers
Hyundai Motor Philippines Inc. (HMPH) is taking vehicle services seriously. In fact, it’s so serious that the Korean car company had to take this to various malls nationwide.
In an initiative dubbed as Hyundai Before Service (BSA), HMPH aims to encourage car owners, whether they own Hyundai vehicles or not, to take part in the activity. This trademarked aftersales program focuses on proactive measures and preventative maintenance for proper vehicle care. Here, car owners are provided with a free 23-point car check-up to ensure their vehicles are well-maintained and potential issues can be identified for repair.
“We have brought our BSA outside of the showroom to our event sites,” said HMPH managing director, Cecil Capacete.
“Through it, we are able to convey how serious the brand is toward aftersales,” he added.
For him, in their company, they believe that the best way to do so is imparting the expertise and care brought about by their certified technicians and service personnel.
This coincides with the Hyundai Mobility Experience wherein its booth features some of the latest Hyundai models, bannered by the Hyundai hybrid line, the all-new Santa Fe Hybrid and new Tucson Hybrid. These are displayed alongside the Creta, Stargazer X, Staria, and Custin.
Dropping by the Queen City of the South this weekend
For this weekend, September 14-15, the 7th iteration of the HME runs at SM City Seaside in Cebu South Coastal Road in Cebu City.
“Our goal is to build lifelong relationships with our customers and deliver a unique customer experience that encompasses merely owning a vehicle. Which is why this installment of the Hyundai Mobility Experience also lets car owners of any brand, receive a free 23-point check-up care of our Hyundai Before Service team. Further exemplifying our commitment to providing quality service to Filipinos nationwide,” he added.
Here, mallgoers are free to drop by the Hyundai booth at the SM Seaside Cebu Event Center and get exclusive Hyundai freebies. Other than this, an on-site exclusive discount worth P10,000 can be had once one makes reservations for any trim of the Hyundai Creta and Stargazer.
Other than Cebu, this exciting activity has been to BGC in Taguig City, SM City Clark Pampanga, SM Lanang Premier in Davao and to many others.
