HYUNDAI: Why We Do What We Do
October 24, 2024
Products, technologies and industry ecosystems are facing major changes.
The paradigm for automotive manufacturers is shifting. Established traditional powerhouses are shaking as innovative contenders challenge boundaries while breaking new grounds. Common rules of competition are also changing. Products, technologies and industry ecosystems have already evolved, or on the brink of it.
Customers value relationships over transactions.
Customers’ perspectives about mobility are also rapidly changing. There is increasing desire for new ways to access mobility solutions, as consumers consider usership platforms as well as outright ownership. This means brands can no longer treat customers as one time transactions but foster ongoing relationships as users can interact daily with a brand.
