International Series Philippines presented by BingoPlus driven to next level by Lexus Partnership
Luxury automotive brand Lexus is the official automotive partner for International Series Philippines presented by BingoPlus, the LIV Golf-backed tournament taking place at Sta. Elena Golf and Country Club from 23-26 October.
International Series Philippines has a strong foundation with digital entertainment brand BingoPlus as presenting partner, and the new agreement reflects the tournament’s commitment to fostering relationships with prestigious regional powerhouses.
The collaboration underscores golf’s position as a core pillar of the Lexus brand strategy. The high-profile tournament will combine elite-level golf and entertainment, staying true to the Lexus brand promise: Experience Amazing. Players, officials, and VIPs at Sta. Elena will enjoy the renowned luxury and hospitality of Lexus throughout tournament week.
“Golf has always been a natural expression of the Lexus lifestyle – where precision, passion, and pursuit of excellence come together. Partnering with International Series Philippines presented by BingoPlus allows us to showcase our brand values on a global stage while connecting with a community who shares our appreciation for refinement and performance,” said Masando Hashimoto, President of Lexus Philippines. “We are proud to bring the Lexus experience to Sta. Elena Golf Club, where players, officials, and guests will enjoy the hospitality and craftsmanship that define Experience Amazing.”
The tournament is the seventh in a set of 10 elevated events across the Asian Tour calendar that form a pathway onto the LIV Golf League for talent from around the world.
Rahul Singh, Head of The International Series, said: “We are delighted to welcome Lexus as the official automotive partner of International Series Philippines presented by BingoPlus. This partnership is further proof of the confidence that globally established brands are placing in The International Series as we continue to expand into new markets.
“Lexus shares our vision for excellence, innovation, and elevating the golfing experience, and we look forward to working with them to deliver an unforgettable tournament in the Philippines.”
The Philippines is fast emerging as a golfing destination and an appropriate home for The International Series.
Among the stellar international names putting the spotlight on the country’s golfing credentials are major champions Bubba Watson, Patrick Reed, Charl Schwartzel, and Louis Oosthuizen. Adding to the excitement is local player Miguel Tabuena, a proud Lexus Philippines brand ambassador, who will be one of the star attractions during tournament week. Tabuena’s presence highlights not only the country’s rising golf status but also Lexus’ strong connection with Filipino fans.
“As the official automotive partner, Lexus is proud to be a part of this event that will bring joy to many of our customers and all golfers alike. Congratulations to the organisers, good luck to our national players, led by Miguel Tabuena and we look forward to a fun and exciting tournament ahead,” said Alfred V. Ty, Chairman, Toyota Motor Philippines.
International Series Philippines presented by BingoPlus will gather top international and regional golfers for four days of world-class competition and entertainment at Sta. Elena Golf Club, bringing global attention to Philippine golf while providing fans with an exceptional sporting spectacle.
The announcement also comes at a milestone moment for Lexus Philippines, as the brand prepares to open its new flagship showroom in September – perfectly timed ahead of its significant contribution to tournament week at International Series Philippines presented by BingoPlus.
