Isuzu begins construction of New Isuzu Dumaguete Facility

Isuzu Philippines Corporation (IPC), in partnership with its dealer group Southern Auto Mart, officially broke ground on the relocated site for Isuzu Dumaguete, signaling the start of a new chapter in delivering world-class automotive services to the region.

The new dealership, designed in full compliance with the Isuzu Outlet Standard (IOS), reflects IPC’s commitment to upgrading its nationwide dealer network with modern, customer-focused facilities.

“We are truly excited about this new location for Isuzu Dumaguete,” said IPC President Mikio Tsukui during the groundbreaking ceremony. “This relocation brings the Isuzu brand even closer to our valued customers in Dumaguete, making our products and services more accessible while raising the bar in customer experience.”

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Spanning a generous 3,144 square meters, the new Isuzu Dumaguete dealership will feature a 251-square-meter showroom that can showcase up to four vehicles, including Isuzu’s trusted line of light-duty trucks. Customers will enjoy a more immersive experience with a wider selection of vehicles on display. The service shop will be equipped with four well-ventilated bays, capable of handling both light commercial vehicles (LCVs) and commercial vehicle (CV) repairs. A thoughtfully designed customer lounge will offer a comfortable waiting area where clients can relax while their vehicles are serviced.