Kia Philippines Celebrates the Community Behind Its Bestselling Subcompact SUV
Kia Philippines celebrated a milestone in mobility and within the automotive community with the first and biggest grand gathering yet of the Kia Sonet Pilipinas Club, held at Nuvali, Sta. Rosa, Laguna. The event united proud Sonet owners and enthusiasts in a shared celebration of Kia’s best-selling nameplate in the country, which has been recognized for its style, practicality, and strong connection with Filipino drivers. It also marked the first anniversary of the Kia Sonet’s launch in the Philippines last June 2024. Highlighting the strength of the growing community, the celebration featured the largest Kia convoy to date, with 60 Sonet units driving from Alabang to Nuvali.
“Since its launch, the Kia Sonet has quickly gained traction in the market, thanks to its standout features and the passionate community behind it. Today, nearly 1 out of every 4 entry B-SUVs sold in the Philippines is a Kia Sonet, a testament to the strong connection between the vehicle and its growing base of proud owners,” said Jay Lopez, managing director of Kia Philippines.
Built for Everyday Adventures, Designed for Real Life
Engineered for modern living, the Kia Sonet blends head-turning style with everyday practicality. Its compact size, advanced technology, and standout fuel efficiency make it a top choice for first-time drivers and growing families alike. Owners describe it as smart, enjoyable to drive, easy to own, and well-suited for both weekday routines and weekend getaways
“I’ve taken my Sonet from Las Piñas to Baguio with ease—no stress, just style and comfort all the way. I held out for the white unit I wanted, and now ‘Pogi’ is my go-to for daily drives, shoots, and meeting fellow Sonet fans on the road,” shared Julienne Bonacua, president of the Kia Sonet Pilipinas Club.
A Vehicle That Brings People Together
The true highlight of the celebration centered on the strong sense of connection among the people who drive the SUV. The Sonet Pilipinas Club has quickly grown into a vibrant, tight-knit community where owners share advice, modifications, and road trip stories. The Nuvali meet featured a convoy, car showcase, and casual conversations that turned strangers into friends, all united by one vehicle.
“I chose the Kia Sonet for its manual transmission, fuel efficiency, and tech features, and it delivered, especially during one of the biggest milestones of my life: my wedding,” said club member Darrenz Genel. “The grand meet was a great bonus, too, I finally got to connect with other Sonet owners and pick up new ideas for my own Sonet,” he continued.
Recognized by Owners and the Industry Alike
The Kia Sonet’s appeal extends beyond its popularity; it has been recognized as Top Gear Philippines’ “Underrated Car of the Year” and AutoIndustriya’s top pick, “As Your First Car.” These honors reflect Kia’s global reputation for innovation and quality. The Sonet also leads in its segment as the first to offer Advanced Driver Assistance Systems (ADAS), reinforcing Kia’s commitment to accessible safety and smart mobility.
“This event reflects the passion of the Sonet community and the spirit of Kia ownership–confident, connected, and forward-looking. Kia Philippines proudly supports the Sonet Pilipinas Club in building lasting ownership experiences that go beyond style and substance, creating a true sense of belonging on every journey,” continued Lopez.
For more information about the Kia Sonet and the rest of the brand’s vehicle lineup, visit www.kia.com/ph or follow Kia Philippines on Facebook, Instagram, and YouTube.
