LOVE YOUR JOURNEY
Chery Auto Philippines recently gathered its nationwide dealer network for its Mid-Year Dealer Conference to reaffirm its commitment to growth, innovation, and customer satisfaction as it gears towards an exciting second half of 2025.
The event served as a strategic touchpoint between Chery Auto Philippines and its dealer partners all over the country, highlighting the brand’s plans to further accelerate momentum in sales, marketing, aftersales, and dealer development.
The Mid-Year Dealer Conference centered on the theme United In Journeys, aligning with Chery Auto Philippines’ ongoing rollout of its new brand tagline: Love Your Journey, which was first introduced in April 2025. This combined message continues to shape the brand’s direction, emphasizing a united partnership with dealers and a strong focus on delivering vehicles and ownership experiences that reflect the evolving needs and aspirations of Filipino drivers.
“We are gathered today as one Chery family, united in our commitment to the brand, and more importantly, to our customers. With your leadership and dedication, we’ll continue building trust, delivering excellence. Together, we will bring Chery back to the top by putting our customers first in everything that we do,” Chery Auto Philippines Brand Head Franz Decloedt told dealers.
Chery Auto Philippines continues to offer a competitive lineup designed to meet the needs of today’s Filipino drivers.
This diverse range highlights Chery’s commitment to delivering vehicles that offer strong value, quality, and innovation in every segment. These include the Tiggo 2 Pro, a compact, stylish, and tech-savvy urban vehicle built for city living; the All-New Tiggo Grand Tour, a spacious 7-seater MPV made for family adventures and long-distance travel; the All-New Tiggo REV, a powerful and electrified 7-seater SUV that blends performance with sustainable driving and the All-New Tiggo Cross, bold and versatile crossover for modern lifestyles, offered at an accessible price point below P1 million.
In the second half of 2025, Chery Auto Philippines confirmed a series of upcoming vehicle launches that will deliver competitive advantages in both pricing and features.
The conference concluded with a shared optimism among dealer partners, who expressed strong enthusiasm for the brand’s direction and product pipeline.
“This is our brand proposition. We offer vehicles for value-driven drivers seeking stylish, feature-rich, and dependable transportation. Chery offers attainable electrified crossover SUVs equipped with advanced technology and superior features. We make the shift to electrification easy and accessible for all,” UAAGI Chief Marketing Executive & Senior Vice President Lyn Buena said.
Backed by a dedicated team, Chery Auto Philippines vows to ensure every customer discovers not just a vehicle, but a journey that truly inspires and a brand that stays for the long haul.
