Omoda, Jaecoo set to debut at MIAS 2024
From April 4 to April 7, automotive brands, manufacturers, and audiences from around the globe will convene at the World Trade Center Metro Manila, Philippines, to witness the grand opening of the Manila International Auto Show (MIAS). This year’s MIAS theme, “Bridging the Future,” signifies the role of MIAS as a pivotal bridge in the automotive industry, linking the present with the future and merging classic with innovation.
Among the 29 global brands officially announced to participate, Omoda & Jaecoo, with their forward-looking intelligent manufacturing and front-line innovative product capabilities, are set to be unveiled for the first time. At this auto show, Omoda & Jaecoo will focus on “Gearing Towards New Mobility,” showcasing emerging power technologies and future modes of travel, embodying the exploration and commitment of global personalized brands.
The Omoda & Jaecoo booth will feature the intelligent SUV Omoda 5, the electric SUV Omoda E5, the high-end off-road SUV Jaecoo J7, and the luxury off-road SUV Jaecoo J8. Moreover, these four models will make their major debut at MIAS.
As the most dynamically growing personalized brand globally, Omoda & Jaecoo are becoming the “top stream” of MIAS. Not only are global consumers eagerly anticipating, but the local major dealer groups have also expressed their interest for the Omoda & Jaecoo brands.
The core advantage of the Omoda & Jaecoo brand lies in its manufacturing strength. Its headquarters’ super intelligent manufacturing base, with 8 major branches and 5 R&D centers worldwide, adopts a production quality management system on par with luxury brands, ensuring its products’ international competitiveness and market response speed. Furthermore, this base has achieved the automotive industry’s first application of the C2M core-based OTD process, prioritizing customer experience and establishing a new production mode of large-scale, personalized customization through the industrial internet platform. With an annual capacity of 300,000 complete vehicles and 200,000 KD parts (auto components), it stands as a true example of a low-energy consumption, high-efficiency, “zero” emission green production base, benchmarking against any leading intelligent manufacturing level of Industry 4.0.
Leveraging such robust manufacturing strength and an unyielding pursuit of innovation, OMODA & JAECOO are set to make a significant impact on the Philippine market, bringing an unprecedented product experience and service quality to local consumers.
In terms of after-sales service, Omoda & Jaecoo have introduced a super warranty policy for the Philippine market, offering a 7-year or 200,000-kilometer whole vehicle warranty for ICE models, and an 8-year or 200,000-kilometer battery, motor, and electric control warranty for BEV models. They are also establishing a comprehensive parts support infrastructure in the locality. The partnership with DB Schenker further optimizes Omoda & Jaecoo’s resource allocation in the Philippines, enhancing logistics service quality and ensuring timely responses to Filipino consumers’ service needs.
Additionally, Mr. Abner Berdos, local industry veteran, has officially joined Omoda & Jaecoo as the vice president of the group’s Philippine subsidiary, in charge of operations. Brand manager Uzzi Asuncion also moves up to take on a higher position for Omoda & Jaecoo’s Brand management. Mr. Berdos’ joining is bound to inject vigorous vitality into Omoda & Jaecoo’s business development in the Philippines. Combined with the current core of local team members, Omoda & Jaecoo is bound to showcase a formidable Philippine team.
The Philippines is an automotive market with a capacity of more than 400,000 vehicles. According to data released by the Philippine Automotive Manufacturers Association and the Truck Manufacturers Association, nearly 240,000 new cars were sold in the Philippines from January to July 2023, marking a 31.1% increase year-over-year and setting the highest sales volume growth rate in the ASEAN market for 2023 in the post-pandemic era.
The strong growth momentum of the Philippine automotive market offers Omoda & Jaecoo an excellent opportunity to showcase their brand strength and expand their market share. As MIAS approaches, the industry and consumers alike are anticipating this vibrant brand to stir up new waves in the Philippine market, bringing higher quality and more intelligent travel options to consumers.
Furthermore, as Omoda & Jaecoo deepens their cultivation in the Philippines, the realization of their brand vision and commitment will not only bring unprecedented product experiences to local consumers but also set new quality standards.
Omoda official website : http://omodaglobal.com Jaecoo official website : https://www.jaecooglobal.com.
