Philippines is Mitsubishi’s number one worldwide
Amid the surrounding brouhaha in politics, pollution and even beauty contests we consume in news every day, there’s, at least, something worthwhile to be had on the day the all-new Mitsubishi Destinator was officially launched in the country.
Other than taking a glimpse of the exciting future of engineering and design with this newest model from Mitsubishi, it was also announced on that particular day that Mitsubishi Motors Philippines Corporation raked the biggest sales volume of Mitsubishi vehicles for the fiscal year 2024—worldwide.
Yes, ladies and gentlemen, we were ‘Number One’ not locally, but globally.
This was announced by none other than Mitsubishi Motors Corporation’s corporate officer and assistant executive, Zenta Ishikawa.
“Since its establishment in 1963, the Philippines has always been the most important market for us,” he proudly shared.
Ishikawa said that MMC has maintained local production since 1971 and that Mitsubishi is the only brand that has maintained local production since.
“In 2019, Mitsubishi accumulated sales of over one million units in the Philippines, marking a significant growth in the region. We faced difficult times during the pandemic. But thanks to your unwavering trust and support, we achieved the highest sales last year, reaching 20 percent,” he furthered.
“Today, among Mitsubishi’s global markets, Philippines stands as the number one sales volume. This is made possible only because of your continued trust and partnership.”
Ishikawa also highlighted that back in October 2024 it was the first time that MMC held a world premiere in the Philippines during the Philippine International Motor Show. And this was for the DST concept vehicle, now known as the “Destinator” production model.
This just shows how important the Philippine market is for Mitsubishi.
For the fiscal year 2024, the country achieved record retail sales of 91,639 vehicles (improving by as much as 12 percent), the highest sales volume for the company’s global markets. This is a remarkable achievement that highlights the strategic importance of the local market for Mitsubishi Motors.
The Philippines has been Mitsubishi Motors’ top global market in recent years, with record sales reported for fiscal year 2023 and 2024.
Particularly, the top models were the Mitsubishi Xpander, Xforce, Mirage G4, and L300 with their strong performances in that year.
To put this into perspective, during the previous year, Mitsubishi Motors sold over one million vehicles worldwide. Its number one sales driver that time was Japan with 120,538 units, followed by the US with 109,843 units. The Philippines then sold 89,124 units. Fourth place went to Australia with 74,547 units, while rounding the top five was Indonesia with 72,218 units.
Now, the following year, the Philippines improved by a 12-percent increase with 91,639 new proud Mitsubishi vehicle owners, thus, making us number one.
Comparing how small our country is in terms of size and economy already says a lot.
Isn’t this news worth more than one million tabloid information we hear every single day?
