Suzuki and Premio open first 3S motorcycle hub in Cagayan de Oro
Suzuki Philippines Incorporated, one of the country’s leading motorcycle brands and its longstanding partner Premio Corporation recently announced the grand opening of their inaugural Suzuki 3S Shop in Cagayan de Oro City (CDO).
Being the first dedicated Suzuki shop of Premio, this move underscores both companies’ commitment to ride forward with the Filipinos by providing Suzuki products to the wider Mindanao region. This expansion also highlights the strategic importance of CDO as a key market for Suzuki motorcycles, reflecting the city’s robust economic growth and the high demand for reliable personal transportation.
The event was celebrated with representatives from Premio Corporation, including President Mark Allen Du, Vice President for Sales and Marketing Maricris Du and Board of Director Marvin Du, and Suzuki’s President Koichiro Hirao, Motorcycle Sales and Marketing Division Head Jose Salavarria, Marketing Department Head and Assistant to the Division Head Daigo Morikawa, Dealer Development Group Head Cyril Aguadera, Mindanao Regional Sales Manager Dave Obrial and Consultant Bong Pascual.
In his special message, President Hirao showed his appreciation to Premio for the long-standing partnership and trust. This collaboration combines Suzuki’s trusted engineering philosophy and commitment to quality with Premio Corporation’s deep understanding of the local market, creating a powerful synergy that will benefit the Cagayan de Oro community.
Cagayan de Oro City serves as a major hub in Northern Mindanao, with a significant percentage of the population relying on motorcycles for daily commuting and business activities. The need for convenient access to quality motorcycles, reliable after-sales service, and genuine spare parts is substantial in this bustling urban center.
With Suzuki’s complete range of motorcycles from its popular models such as the Raider R150 and Smash 115 in the Underbone category, the Burgman Street, Avenis and Skydrive Sport among Scooters, and Backbone models like the Gixxer SF155 and V-STROM 250SX, Cagay-anons are sure to get a ride for whatever purpose. The establishment of Suzuki 3S Shop directly addresses the market demand, ensuring a complete and convenient experience for Suzuki riders in CDO and the surrounding areas.
With five decades of experience in the Philippines, Suzuki aims to contribute to CDO’s continued progress by providing dependable transportation solutions and fostering local employment. The new 3S Shop will not only offer Suzuki’s diverse range of motorcycles but also create skilled jobs in Sales, Service and Spare Parts management. This strong collaboration between Suzuki Philippines and Premio Corporation marks a key milestone in their ongoing efforts to better serve the needs of the provincial motorcycle market. Suzuki anticipates the positive impact this development will have on their valued customers and the broader community as the brand remains, By Your Side.
