Toyota leads successful 10th PIMS
The 10th Philippine International Motor Show (PIMS) successfully concluded its four-day run at the World Trade Center Metro Manila last week.
Reports said the event gathered 55,544 visitors during its entire run, surpassing the numbers it produced in 2024 of 40,000.
“The positive response from those who participated in the 10th Philippine International Motor Show reflects the strength of the automotive industry and the importance of diverse, energy-efficient, and reliable mobility to Filipinos ,” said Chamber of Automotive Manufacturers of the Philippines, Inc. head honcho Jing Atienza.
“We were able to perform beyond what was expected,” meanwhile shared CAMPI PR chairman, Elvin Luciano.
“Despite the ongoing energy crisis we have right now, it’s surprising that the attendance was still overwhelming,” he added.
With the theme “Forward in Every Drive,” this year’s PIMS “brought together 17 leading automotive brands, government partners, industry stakeholders, and automotive enthusiasts in a showcase of technologies, vehicles, and ideas shaping the future of mobility” in the country.
According to them, CAMPI remains committed to collaborating with stakeholders to create platforms that inspire progress, showcase industry advancements, promote safety and sustainability, and strengthen the response of the automotive sector to the mobility needs of the public.
Toyota leads
Of the 17 carmakers that participated during the 10 PIMS, Toyota Motor Philippines leads the way with its Multi-Pathway Approach. This quintessential program is a strategy to achieve carbon neutrality by offering diverse powertrain technologies, TMP is displaying vehicles with internal combustion engines to hybrids, as well as battery electric vehicles.
Highlighting Toyota’s display at PIMS was the all-new Toyota Hilux BEV.
During the preview, it was shown that the Hilux BEV, although sleeker and more crisp, keeps the signature body-on-frame construction, equipped with dual e-axles, permanent all-wheel drive and robust commercial utility.
An “invincible spirit” of durability and performance is how they dub it. As always, it holds true with the tough and agile design philosophy that customers love. This time, it sports that much more dynamic and sophisticated fascia in the form of a “Cyber-Sumo” aesthetic.
It sports a 59.2-kWh lithium-ion, all-wheel-drive (dual front and rear e-axles) and can produce about 170 to 193 hp (depending on the region).
Also, it can reach a range of 240 km to 300 km.
The full-electric Toyota Hilux BEV (4×4) is officially priced at P 2,990,000 and will be available for retail next month.
Another star at the Toyota booth was the all-new LC300 HEV, set to redefine its legendary status with the “combination of the Land Cruiser 300’s proven durability, unmatched power and performance, and Toyota’s practical hybrid system added to its 3.5 V6 engine.”
This flagship, full-size SUV pairs a 3.5-liter twin-turbo V6 engine with an electric motor to deliver 457 hp and 790 N-m of torque.
This premium vehicle balances its legendary off-roading DNA with electrified performance, luxury and advanced technology.
Body upgrades include an aero body kit with Jet Black Garnish.
The vehicle is officially priced starting at P6,930,000 for standard colors, reaching P6,945,000 for the Precious White Pearl variant.
Meanwhile, another prodigy is the newest Toyota FJ Cruiser. This likewise has a long-standing legacy. The LC FJ, which stands for “Land Cruiser Freedom and Joy”, highlights the nameplate’s adventurous and versatile nature.
The vehicle, which is built for the outdoors, features a differential lock, auto limited slip differential, start mode, and a panoramic view monitor, exuding an anytime-ready “rugged outdoors vibe.”
It is powered by a 2.7-liter 4-cylinder gasoline engine, paired with a six-speed automatic transmission and a part-time 4WD system.
The behemoth is built on a tough ladder-frame chassis with a classic swing-out rear tailgate and a trunk-mounted spare tire.
The new FJ starts at P2,235,000.
Also on display at PIMS was the Toyota bZ4X, which starts at P2,699,000 for the standard Dark Blue Mica color. It is offered in a single All-Wheel Drive (AWD) variant, with price variations depending on your choice of paint.
The other is the Toyota Hilux GR Sport (GR-S) 2.8 4×4 A/T, priced between P2,460,000 and P2,480,000.
The Next-Generation Toyota Tamaraw also had its own scintillating display outside of the World Trade Center for that more outdoorsy vibe.
This highly-versatile, modular platformed vehicle is designed for both business and family. Proudly assembled locally, it comes in short and long wheelbase versions with multiple factory body conversions, including dropside, utility van, aluminum cargo, as well as patrol car, fire truck and ambulance.
Pricing starts around P767,000 for base models and up to P1.58 million for highly-specialized commercial vans.
In a speech, TMP senior vice president, Sherwin Chua-Lim explained that at this year’s motor show, they are again setting out to introduce more Toyotas for the local market.
He further highlighted the proven brand, a leader in mobility, backed by legacy is set to empower Filipinos with the right choice.
“There is always a Toyota for you,” he averred.
