Israel sees PH as key tourism market
Intense promotions and trade engagement are under way in Asia following the “renewed travel optimism” seen after the Gaza ceasefire deal was signed this October, according to the Israel Ministry of Tourism.
The agency, during its participation at the recent Internationale Tourismus Borse (ITB) Asia 2025 travel event in Singapore, underscored Israel’s intent to deepen ties across Asia’s high-growth travel markets and highlighted the destination’s “evolving identity that unites its heritage and modern leisure offerings.”
“The enthusiasm we’ve seen from Filipino travelers and partners at ITB Asia truly reflects how Israel remains a top bucket-list destination for many Filipinos,” Anna Oraiza Aban, marketing manager at the ministry’s Philippine office, said on Friday.
“With visa-free access for Philippine passport holders, we’re confident that more Filipinos will soon turn their dream trips into reality.
The strong interest from the market and travel trade inspires us to continue developing experiences that connect deeply with Filipino travelers, whether through faith, culture, or adventure.”
Israel received 118,200 tourists in August, a 39-percent increase from July. Between January and August, it recorded 814,000 tourist arrivals, up from 672,400 in the same period last year.
