Asean Day: A celebration of unity and collaboration

As the sun rises on Aug. 8, Asean Day comes alive with an explosion of vibrant colors and sounds that reflect the rich cultural tapestry of Southeast Asia. This day is not merely a commemoration of the Association of Southeast Asian Nations (Asean) and its achievements but a celebration of the unity and personal connections that bring us together.

For entrepreneurs, business owners, and many others, Asean Day represents more than just an annual observance; it is a day to reflect on the intricate web of relationships and shared experiences that define our collective journey. Last year, I had the honor of attending an Asean forum held in Jakarta, Indonesia, where an incredible gathering of women from various Asean countries showcased their unique cultural heritage through traditional attire. The event was a breathtaking visual feast, highlighting the diverse beauty and deep-rooted traditions that span our region.

What struck me most was not only the spectacular array of traditional outfits but also the camaraderie and connections being forged across borders. The forum was more than just a display of cultural diversity; it was a celebration of the friendships and networks that unite us. The interactions and exchanges among the attendees transcended geographical and cultural boundaries, reinforcing the spirit of solidarity that is at the heart of Asean.

Asean Day is a time for us to look beyond the formalities of our organization’s founding and to reflect on the progress we have made in fostering cooperation, mutual respect, and understanding among member states. It serves as a reminder that despite our varied backgrounds, we are united by common values and a shared vision for a more harmonious and prosperous future.

In this context, the Philippines has been a notable participant in Asean’s initiatives, particularly concerning women’s economic empowerment. The country has consistently championed policies and programs designed to support and uplift women across the region. Through its active engagement, the Philippines has contributed significantly to the Asean Women Entrepreneurs’ Network, which aims to create a conducive environment for women entrepreneurs by promoting cross-border collaborations, providing mentorship, and advocating for policies that support women in business.

The Philippine government, along with various local organizations, has also implemented several initiatives to enhance women’s economic opportunities—where the Philippine Women’s Economic Network played a huge role. Through PhilWEN’s coalition of women’s business organizations, including the Philippine Business Coalition for Women Empowerment (PBCWE), PhilWEN’s advocacy also extends among large and industry-leading companies in the country in collective pursuit toward workplace diversity, equity, and inclusion. Alongside other business coalitions present in Indonesia, Myanmar, and Vietnam, PBCWE continues to contribute to the best practices that address gender equality holistically particularly in Southeast Asia—this reflects the Philippines’ commitment to supporting Asean’s regional plans and frameworks that seek to empower women economically and socially.

In my conversations with friends and colleagues from different Asean nations, I have frequently heard how these connections have profoundly impacted their lives. From joint business ventures and collaborative educational initiatives to the simple but meaningful exchanges of cultural insights, these personal stories illustrate the deep and lasting bonds that Asean Day celebrates.

As we come together to mark Asean Day, it is important to recognize that Asean is not just an abstract organization but a vibrant community of individuals dedicated to making a difference. Every story of personal connection, every shared experience, contributes to the collective strength and unity that we honor on this special day, and we should continue to appreciate and cherish the personal connections that make this day truly significant. Whether through collaborative efforts, mutual support, or friendly interactions, each of us plays a part in a larger, ongoing narrative—one that continues to inspire and unite us.

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‘Publish or perish’

The essence of Asean Day lies in the recognition of our shared journey and the celebration of the relationships that enrich our lives. By acknowledging and valuing these connections, we reinforce the spirit of unity and collaboration that defines our Asean community. Let us embrace the spirit of Asean Day with gratitude and optimism, as we continue to build on the foundation of our shared values and aspirations. —LOJ C. TONACAO

Loj C. Toñacao is founder and chief designer of Anthologie Merchandise Inc. and is a member of the Network for Enterprising Women, a founding member of the Philippine Women’s Economic Network, Inc.