Spectacle or substance? The urgent need for change in political campaigns

In the last few years of electoral campaigns, the political landscape of the Philippines has become a circus where popularity tends to drown out substance. Candidates are relying on charisma, hip moves, and viral appeal to become a hot topic rather than focusing on the pressing issues that require critical dialogue. It is a real concern how far this trend will go if media attention focuses on how entertaining a candidate is (or isn’t) rather than on the ability to make an informed choice between the candidate’s qualifications and integrity.

Candidates present themselves through a popularity-driven campaign strategy. Days of political debating and policy discussions take a backseat. Instead, we see candidates showcasing their brand by doing social media challenges and choreographed dance routines to connect with voters. Though these tactics help to earn buzz and create attention, they often carry a price—dialogues about governance and other issues that beset the nation are overlooked.

Such emphasis on popularity can be a drawback, as it may result in voting for candidates who might not lead effectively. When politics is all about image, voters may turn away from politicians who possess a thorough understanding of how to run a country. This is an alarming trend in a country that has its own set of problems—poverty, inequality, and corruption.

The danger that those who have no interest in the public’s welfare will be elected increases as voters become enamored with performance. It can make the electorate less capable of critically appraising candidates and making choices based on image instead of substance. This could even further a cycle of misgovernance.

It would be prudent for the electorate to stay alert. Voters need to choose candidates whom they can trust in terms of accountability, transparency, and true reform.

This campaign season, let’s not be gulled by popularity. We should demand more from our leaders. It is our capability and willingness to make informed choices that will make or break the future of the Philippines. Now is the right time to reengage in political discourse and choose leaders based on their qualifications, integrity, and dedication to the betterment of the people.