A century of intentional development


Established in 1931, Ortigas Land is one of the oldest and most influential real estate developers.
Its nearly century-long trajectory is intertwined with the story of Metro Manila’s transformation, from low density post-colonial suburbs into dense urban districts.
The early hallmark of this vision was the development of Greenhills Shopping Center. Opened in the 1970s, it quickly became a regional hub for commerce, lifestyle, and social gathering. Its evolution from a traditional shopping area to a modern lifestyle center reflects a long-term perspective.


Evolving with the urban pulse
Ortigas Land thrives because it listens. Its projects reflect a deep sensitivity to market behavior, policy trends, and cultural rhythms.
This quality is exemplified in the development of Ortigas East (formerly known as Frontera Verde), which earlier gained renown because of Tiendesitas–a retail and entertainment space tailored for a middle-class market drawn to Filipino flair and open space interaction.
Another milestone is Capitol Commons, the 10-ha integrated development that redefined the potential of Pasig’s urban core.

Once the site of the Rizal Provincial Capitol, the property was transformed into a high end mixed-use community. It blends high-rise residential towers, lifestyle shopping, offices, and public green spaces to reflect long-term value.
Projects here like The Imperium present a bold architectural vision. Circular towers with full-height glass are designed to elevate both luxury and livability. Meanwhile, the Estancia Mall has drawn aspirational consumers and businesses by offering a curated mix of mid- to upper-tier brands.
Strategic landbanking, location intelligence
Ortigas Land identifies sites undervalued today and strategically positioned for future growth.
Choosing locations along Ortigas Avenue and Shaw Boulevard, among others, demonstrates a sharp understanding of spatial economics. This foresight aligns with the government’s renewed emphasis on regional connectivity and inclusive urban mobility.
Investing in areas set to benefit from upcoming infrastructure, such as MRT-4 and nearby expressways, positions developments as critical links in a more cohesive and future-ready urban network.

Innovation in architecture, experience design
In Capitol Commons, the inclusion of green parks and pedestrian networks responds to current urban priorities centered on wellness, social cohesion, and climate resilience.
The Imperium’s sculptural form contributes to the skyline and interior quality of life, enhancing airflow, natural lighting, and privacy. Ortigas East, a 16-ha district, introduces bike lanes, rainwater catchment systems, and digital infrastructure to support eco-efficiency.

Adaptive masterplanning for urban longevity
Instead of rigid zoning, its masterplans include allowances for changing demographics, market shifts, and evolving consumer lifestyles.
The Greenhills redevelopment maintains its distinctive tiangge-style retail while integrating vertical residences and high-end retail options. This approach honors heritage while opening space for new uses.
Commercial areas can accommodate a variety of future configurations, including co-working hubs and cultural venues.
The culture behind the company
Ortigas Land invests in people. Cross-disciplinary teams and leadership development ensure that its strategic vision remains dynamic and includes emerging perspectives. Collaboration with urban planners, architects, and community stakeholders strengthens the resonance and viability of each project.
Its philanthropic arm, Ortigas Foundation, provides cultural depth to the brand. The foundation preserves and shares narratives that contribute to a broader understanding of national identity and urban heritage through archival work, historical publications, and education programs.

The author (www.ianfulgar.com), is a leading architect with an impressive portfolio of local and international clients. His team elevates hotels and resorts, condominiums, residences, and commercial and mixed-use township development projects. His innovative, cutting-edge design and business solutions have garnered industry recognition, making him the go-to expert for clients seeking to transform their real estate ventures