A ‘GIFT’ for your merry financial resolutions
On a Friday in August, Jose Mari Chan was singing, “Christmas in Our Hearts.” It wasn’t a dream. It was Metrobank launching on its Happy Holideals promo at One Ayala.
“It’s the start of the Christmas season. I don’t why they chose me to sing,” the legend jested before performing a medley of his well-loved hits.
Bold move
The Philippines is known for its long Christmas season. On the first day of September, Chan’s holiday megahits are often played everywhere. In August, memes usually start to show up with the singer seeming to peek or count down to the “-ber months.”
Metrobank wants that to change, and the singer is all for it.
“During the holidays, we have a spending boom in the Philippines,” said Metrobank chief marketing officer Digs Dimagiba, explaining the company’s bold move.
A 26-percent uptick in household spending in that season leads to a bad “holiday hangover” as New Year’s resolutions are made, he said. “But why do we do that when the biggest season for saving and spending is finished? That is why, studies say, between 88 and 92 percent of the New Year’s resolutions … are not accomplished by February.”
Metrobank believes success rates might increase if those commitments are made pre- instead of post-holiday. He noted: “Yes, we can still do New Year’s resolutions, but why not start to do August resolutions.”
A ‘GIFT’
Dimagiba then left the audience a “GIFT,” which he said could help with financial resolutions:
- Get ahead with your holiday plans. Identify and prepare for short- and long-term goals;
- Invest your bonus wisely. Reserve a portion of it for investments that grow in value;
- Follow a budget plan. Minimize nonessential purchases; save for your goals; and
- Take advantage of opportunities to save. Be wise with offers and prioritize bigger goals.
Happy Holideals promo
Those advantageous offers and bigger goals can be had with Metrobank’s Happy Holideals promo, said Peaches Cuenco, head of Consumer Lending. Reflecting on statistics showing Filipinos’ strong desire to own homes and cars, she said the promo answered “a demand … to upgrade our lifestyle.”
Happy Holideals, she explained, was a chance to “GROW”:
- Get the best holiday deals, including waived fees and low interest rates on home and car loans;
- Receive additional perks through the Metrobank credit card, for which you’re pre-qualified;
- Opt for a convenient way to complete your loan application, whether it be applying online or visiting a Metrobank branch; and
- Work with a bank that ensures your dreams are in good hands, like Metrobank.
“So, all of these things, the dreams, the aspirations … are possible with our [promo] having all of these,” said Cuenco. “I invite everyone to grow, grow with Metrobank.”
Metrobank Happy Holideals runs until Oct. 31, 2024. For more information, visit the nearest Metrobank branch or visit www.metrobank.com.ph
